GuidelinesExpert view

Role blueprint · the delivery side

A whole practice, run from a phone.

A professional's job here is to be findable, be bookable, deliver, and be paid correctly. Everything else the platform does for them. This page shows the four numbers they live by, the three decisions only they can make, what they control without asking anyone, and why a clinic that makes its practitioners' lives easier keeps them — which is the whole retention argument in a market where good clinicians can leave whenever they like.

Practice leads Clinical directors Anyone recruiting practitioners Professionals deciding whether to join
01 — The dashboard

Four numbers, and the reason they are kept apart

These sit at the top of the practice area and answer, in one look, where the month stands. The separation between them is not cosmetic — each split exists to stop a specific way of misleading yourself.

This monthBooked hours and the professional's share of them. On a salaried contract this shows session counts rather than money.where the month stands
Going to earnTheir share of sessions clients have bought but not yet held. The pipeline.promised
EarnedTheir share of sessions actually held. Money that is secured.secured
CancellationsSplit into cancelled by them and cancelled by clients — deliberately never added together.two different problems
Why the first split

Promised is not secured

A client can still cancel a bought-but-unheld session. Counting that as earned would flatter the figure and lead someone to make a financial decision on money that has not arrived. Keeping them apart is a kindness disguised as an accounting rule.

Why the second split

Your cancellations and theirs are different problems

One is within the professional's control and one largely is not. Anyone reviewing their performance sees the same split, so nobody is ever measured on the wrong number — which is what makes the review conversation possible at all.

The fourth bucket

Bought but not booked is a to-do list

On the earnings screen a fourth bucket counts sessions clients own and have not scheduled. It is not a statistic — it is a list of people to message, and it is the single highest-yield twenty minutes in a practitioner's week.

02 — A working day

What the platform actually asks of a practitioner

Total administrative load, on an ordinary clinical day, measured honestly. The point of the design is that the list below is short — everything not on it has been taken away.

Open the sessions list

Today's sessions in order, with the client's history one tap away. Anything on-site that is still waiting for the expert is decided here — approve or decline, with a note the client will actually read.

Nothing, unless they want it

The reminder went out automatically. The video room opens itself shortly before the start time. If they want context, the client's previous sessions and their own earlier reports are on the client record.

Close it — held, or a no-show

This is the load-bearing step. It moves the session into Earned, queues it for the next payment run, and starts the report clock. A session that is never closed reaches none of those, and sits on an administrator's stuck list instead.

File the report, where the service requires one

Encrypted, closed by default, and readable only by the people on that client's care team. A correction is a new version, never an edit — so filing promptly costs nothing later.

Work the follow-up list, and set availability

Sort clients by bought but not booked and message them. Adjust next month's weekly hours and add dated exceptions — a holiday, a late start, a one-off evening.

Check the payment run and the funnel

The run shows the sessions behind the figure and which contract version priced each line. The booking funnel shows where prospective clients are dropping out, which is a fixable problem rather than a mood.

03 — What they see

The practice area, on the web and in the app

The same areas appear in both. A practitioner who only ever uses the phone is not working with a cut-down version — the app is the product, and the portal is the same thing on a bigger screen.

Sessions

The daily working screen

/my/expert/sessions
TodayIn order, with join links and room numbers
To bookBought, unscheduled — a business opportunity, not an error
Waiting for the expert — approve or decline, with a note
Close as held · Mark a no-show
Book on a client's behalf
Every state a session can be in

Availability

The diary, controlled by them

/my/expert/availability
Timezone first — everything else follows it
Weekly hoursThe recurring shape of the week
Dated exceptionsHolidays, a late start, a one-off evening
What clients actually see, previewed
Connect an external calendar
No one else has to be asked

Earnings

Four buckets and a monthly table

/my/expert/earnings
BoughtPurchased from them
BookedNow scheduled
HeldBecomes Earned
Not bookedFollow-up list
By month — sessions, hours, clients, average value
Export CSV, for their own accountant
Hidden and replaced by counts on a salaried contract

Bookings analysis

The most actionable screen they have

/my/expert/analytics
The funnelViewed → picked a slot → started the form → confirmed
Lead time — same-day through five weeks or more
By client — bought, booked, held, cancelled
Cancellations, split by who cancelled
Window: 7, 30 or 90 days, 6 or 12 months
Find the biggest drop, fix that one thing
The funnel is the screen worth teaching first

Each drop has a different cause and a different fix. Few page views means nobody is finding them — a profile and promotion problem. Views but no slot picked means nothing suitable was free — open different hours. A slot picked but the form abandoned means the intake questions are asking too much. A form completed but not confirmed means the price or the cancellation terms surprised somebody at the last moment. Knowing which of those four it is beats knowing that the total went down.

04 — What they control

Nine things a practitioner changes without a ticket

Autonomy is the retention argument. Every item here is something that, in a clinic run on spreadsheets and email, requires interrupting an administrator — and therefore often does not happen at all.

01Their weekly hours

The recurring shape of the working week, in their own timezone, previewed exactly as a client will see it.

MovesCoverage against real demand — the cheapest revenue in the business
02Dated exceptions

Holidays, a late start, an extra evening. Added as dates rather than by rewriting the weekly pattern.

MovesWhether a professional takes leave without the diary going wrong
03Their public profile

Photo, qualifications, languages, specialisms and the description a stranger reads before choosing them.

MovesThe top of the funnel — the step no amount of availability compensates for
04On-site attendance

Approve or decline a booked on-site session, with a note that is the only explanation the client receives.

MovesWhether a client knows to travel — and whether a decline feels like a refusal or a reschedule
05Closing a session

Held, or a no-show. Ten seconds, and the one decision the rest of the business depends on.

MovesTheir own pay, the report clock, the invoice and the month-end close
06Session reports

What they write, when, and any correction — filed as a new version, never as an edit to the original.

MovesClinical governance, and their own defensibility if a session is ever questioned
07Booking for a client

For someone who rang, walked in, or does not use the app. Same flow, entered by them.

MovesNothing falls outside the system — which is what keeps the money chain unbroken
08Their own cancellations

Cancel when they must, and offer an alternative time in the same action rather than leaving the client to start again.

MovesWhether a professional's unavoidable cancellation costs the clinic the client
09Their reputation

Answering public questions, responding to reviews, and reporting anything that needs moderating.

MovesThe reviews and answers that persuade the next stranger to book
What they deliberately do not control

Their own pay terms, the cancellation policy, the services and prices, and who may read a clinical record. Those are the clinic's to set — and holding that line is what makes the numbers on a scorecard trustworthy enough to have a conversation about.

05 — The three decisions

Three moments need a human. Everything else is automatic

This is the whole ask. A practitioner who does these three things reliably never has a payment dispute, never appears on a chase list, and never has to reconstruct a month.

Decision 1Approve or decline on-site attendanceOnly for sessions on the premises, and only where the clinic uses the step. With a note — it is the only explanation the client gets.
Decision 2Close the sessionHeld, or a no-show. The load-bearing one. Ten seconds, and it releases earnings, the payment run, the invoice and the report clock.
Decision 3File the reportWhere the service requires one, inside the deadline. Corrections are new versions, so there is no cost to filing promptly.
If it is skippedWhat the professional seesWhat the business seesWhat it costs to fix later
Attendance not decided Nothing — which is the problem A session still waiting close to its start time A client who travelled for nothing, or did not travel at all
Session not closed Earnings that look wrong, and a payment that is short A stuck session blocking the month-end close Reconstructing what happened weeks later, then a corrected payment
Report not filed A deadline, then an escalation Delivered work with no clinical record — an audit finding Writing up a session nobody remembers accurately
06 — Efficiency

The admin a practitioner no longer does

Clinicians do not leave because of the clinical work. They leave because of everything around it. This table is that everything.

The task
How it usually works
How it works here
Changing next month's hours
Email an administrator, wait, check they did it right
Edited on a phone, previewed as clients will see it. Nobody else involved
Knowing what today holds
A printed list, a shared calendar, and a phone call about the changes
One screen, in order, with join links and room numbers. Always current
Chasing clients to book
Memory, and a private spreadsheet of who bought what
Sort by bought-but-not-booked. The follow-up list builds itself
Working out what they earned
Counting sessions, applying a rate half-remembered, disagreeing with finance
Four buckets, a monthly table, and a CSV export. Same numbers finance sees
Querying a payment
An awkward email, and someone reconstructing a month
Open the run: the sessions and the contract version behind the figure. Self-served
Filing notes
A separate clinical system, or a document nobody can find later
Attached to the session, encrypted, versioned. One place, with a deadline that chases itself
Improving their bookings
Guessing, or being told the numbers are down
A four-step funnel that names the drop. A fixable problem instead of a mood
07 — Revenue

What a well-run practitioner is worth, and where it comes from

A professional is the revenue-generating unit of the business. Four of these lift what a single practitioner produces without adding a single hour to their week.

Hours in the right placesAvailability plus lead time
The lead-time chart says whether they serve urgent demand or planned demand, and the funnel says whether people are failing to find a suitable slot. Moving the same hours to when people want them is free revenue — no extra staff, no marketing spend.
The follow-up listBought but not booked
Every unbooked credit is a client who already decided to buy. A message offering three times converts a large share of them. Twenty minutes a week, against revenue already collected but not yet delivered.
Closing on the dayHeld, not stuck
Unclosed sessions are the only place a business loses money on work it has already delivered. The professional who closes on the day is paid in full, on time, every cycle — and the clinic invoices in the month the work happened.
Rescuing a cancellationOffer an alternative
A cancellation that comes with a proposed alternative time keeps the client. One that does not sends them back to the directory. The same unavoidable event, with two completely different revenue outcomes.
Reputation compoundingReviews and public answers
Reviews arrive at the moment goodwill is highest, and answered questions stay on the profile working on every later visitor. The top of the funnel improves without anyone buying traffic.
The share is frozen when the client books, not when the session happens

A professional's share is calculated from the terms in force at the moment of booking and fixed to that session. It protects them — work already done is never silently repriced — and it means a rate rise applies to new bookings rather than retrospectively. Say this out loud when agreeing a rate change: it decides whether the new rate covers the sessions already in the diary, and it is the single commonest misunderstanding in the pay conversation.

08 — Satisfaction

Why practitioners stay

Retention of good clinicians is the hardest problem in this business and the most expensive to get wrong. Each bar is a specific reason people leave, and how much of it the platform removes.

Control of their diaryAutonomy
Weekly hours and dated exceptions, set from a phone, without asking permission
Being paid correctlyTrust in the employer
The share frozen at booking, the run visible in draft, and the sessions behind every figure
Not doing adminTime spent on the actual job
Three decisions a day; reminders, invoicing, rooms and rotas handled elsewhere
Being judged fairlyPerformance reviews
Cancellations split by who caused them, fairness rules shown before any scorecard opens
Confidentiality respectedProfessional obligation
Their notes are readable by the care team, not by managers — chasing is by deadline, never by content
Growing their own practiceA reason to stay
A funnel that says what to fix, a profile they own, and reviews that accumulate
09 — The design behind it

Six rules the practitioner screens are built on

These are the decisions that make the difference between software a clinician tolerates and software they would take with them.

Promised money is kept apart from earned money

Going to earn and Earned are never combined, anywhere, however much simpler one number would look on a dashboard.

Nobody makes a financial decision on a session a client can still cancel.

The terms are frozen at booking

A professional's share is priced by the contract version in force when the client booked, and that version is recorded against the line.

"Why was I paid this?" is answered by opening the line, not by reconstructing a month.

Three decisions, and no more

Approve or decline; close; file. Everything else that could have been asked of a practitioner is either automatic or somebody else's job.

The administrative load stays small enough that it actually gets done — which is what makes the rest of the system's data true.

The phone is not the cut-down version

The same practice areas exist in the app and the portal. Nothing important is web-only.

A practitioner who works between rooms and between sites is not a second-class user.

Measured on what they control

Cancellations are split by who caused them, and the fairness rules are shown before any scorecard opens.

A performance conversation can be about evidence, because the evidence is not obviously unfair.

Their notes are theirs and the client's

Reports are encrypted, opened by the care relationship, and chased by deadline rather than by anyone reading them. An admin role grants nothing.

Professional obligation and management oversight stop being in conflict.