Picture your inbox as a busy street full of billboards, each of them trying to catch your eye. And then one stands out: it might look like it was made specifically for you, just like it was showing you exactly what you have been looking for. This is email mаrkеting: you as a business owner have an incredible ability to talk to the customer directly and adjust your message to each individual customer. An email campaign is simply a friendly tap on the shoulder of the person you are interested in talking to in a loud, distracting place.
Email marketing is the use of email within your marketing efforts to promote a business’s products or services, as well as incentivize customer loyalty. It allows you to make customers on your email list aware of new products, discounts, and other services. Additionally, email marketing can serve as a softer approach to educate your audience about the value of your brand or keep them engaged between purchases.
Email marketing takes the crown as the preferred engagement tactic for marketers throughout the entire customer journey” – according to the DMA Marketer Email Tracker 2021, a whopping 72% of brands and marketing experts prefer email as a customer channel designed to nurture relationships and drive conversions. In a recent Litmus report from 2023, a staggering 87% of brands surveyed consider email marketing to be an essential element for business success. This statistic underscores the widespread recognition of email marketing’s effectiveness in today’s digital landscape. Furthermore, the report revealed that the return on investment (ROI) for email marketing has been steadily increasing year on year. In fact, the ROI has risen from $40.12 USD (£35.41) to $43.45 USD (£38.33), highlighting the growing financial benefits of email campaigns.
Are you tired of seeing your email campaigns fall flat? Ready to take your email marketing game to the next level and start seeing real results? It’s time to unlock the power of actionable insights that will supercharge your email strategy and drive meaningful engagement with your audience.
Tip 1: Let’s kick things off by discussing the cornerstone of any successful email campaign: the subject line. Think of it as the gateway to your email – it needs to be engaging enough to entice your audience to open it. So, here’s the scoop: get creative! Experiment with language, incorporate relevant keywords, and don’t shy away from A/B testing to pinpoint what resonates best with your subscribers. After all, a captivating subject line sets the stage for a compelling email journey.
Tip 2: Ever thought about organizing your email list like you organize your contacts on your phone? Segmenting your list into smaller, more targeted groups based on things like age, interests, or how often they interact with your emails can work wonders. It’s like tailoring your content to fit each subscriber like a glove, making your messages more relevant and boosting those conversion rates in the process. Trust me, it’s a game-changer!
Tip 3: Personalization. It’s like getting a handwritten note instead of a generic message – it feels special, right? So, here’s the scoop: use their name, recommend products they’ll love based on what they’ve bought before, and send content that’s right up their alley. It’s all about making them feel seen and heard, and trust me, they’ll thank you for it with their loyalty.
Tip 4:
Let’s give some love to our mobile users – they’re on the rise! Make sure your emails look top-notch on those tiny screens by using a responsive design. Keep your content short and sweet, and make those call-to-action buttons big and bold for easy tapping. When your emails are a breeze to read and interact with on mobile, you’ll keep your audience engaged no matter where they are.
Tip 5: Let’s talk about fine-tuning your email game plan: testing and iterating. It’s like being a mad scientist, but with emails! Try out different subject lines, content styles, visuals, and send times to see what works best. Then, dive into the data and analyze the results like a pro. Use those insights to tweak and improve your future campaigns, so you’re always one step ahead of the game. Trust me, a little experimentation can go a long way in boosting your email effectiveness over time.
In conclusion, mastering the art of email marketing is a journey, not a destination. By implementing these actionable tips, you’re well-equipped to craft compelling campaigns that resonate with your audience and drive real results. Remember, consistency, creativity, and continuous improvement are key to staying ahead in the ever-evolving landscape of digital marketing. So, go forth with confidence, experiment fearlessly, and watch your email marketing efforts soar to new heights. Here’s to your success!
In today’s rapidly changing business environment, good customer relationship management is critical to a company’s long-term success. Customer Relationship Management (CRM) is becoming a strategic imperative that enables companies to streamline processes, increase customer satisfaction, and drive revenue. CRM is a method for optimizing customer interactions, increasing customer satisfaction, and driving revenue. It centralizes the management of customer information, activity history, and relationships to develop and maintain positive interactions with customers. Let’s dive into CRM fundamentals! In this comprehensive article, I will explore the importance of CRM systems, how they can be used effectively, and how Raznameh is ready to help you implement them.
Do You Know About CRM?
CRM is all about managing and nurturing customer relationships while keeping track of the interactions between a company’s employees and its customers. Today, even the most organized teams struggle to keep up with the flood of data that is created every time a consumer interacts with a company. Missing even one piece of the puzzle along the customer journey can spell disaster, resulting in a lost customer. This is where a CRM system comes in. It is essential for any company that wants to put the customer first and ensure that they get served right. By collecting, storing, and analyzing critical customer data such as purchase history, behavioural patterns, and preferences, support professionals gain invaluable insight into customer characteristics. When communications are personalized and tailored to individual needs, customer satisfaction soars. And happy customers? They’re the lifeblood of any successful business.
CRM has three primary goals:
Respond to changing customer needs
Increase customer satisfaction
Reduce costs and improve operational efficiency
How CRM Works?
Now we have covered the basics, let’s take a look at how CRM works and why it is vital for your company. CRM is a consolidated database that stores all connected consumer information acquired from numerous contact points, including purchase data, behavioural data, web browsing data, membership data, and more. Analogue customer administration is time-consuming: managing in Excel, making graphs, evaluating data from Excel, and so on. With a CRM system, everything from customer information to analysis is automated, accumulated, and managed in a single place – CRM. Companies that analyze this data can gain a better understanding of their customer’s needs and preferences, resulting in better customer interactions and personalized outreach.
Typical CRM Functions Are:
Customer Information Management Functions CRM’s role in managing customer information goes beyond simply capturing business card information and maintaining transaction history. In addition to this basic information, it tracks specific information such as the identity of the account manager or decision maker, contact information for each individual, the number of contacts, the content of inquiries, and the status and content of business conversations. With this knowledge, you know exactly when and how to contact a customer, reducing the chance of missing a sales opportunity.
Customer Analysis Function By evaluating CRM customer information, you can discover who your “best customers” are, what products and services they want, and create marketing activities that cater to their interests. Understanding the hidden personality of customers based on CRM data and identifying areas where customer loyalty and satisfaction can be increased allows you to increase customer lifetime value more accurately and with less waste than ever before.
Customer Support Functions Finally, a key CRM function is customer support. It is commonly said that it costs 5 times as much to sell a product to a new customer as it does to sell a product to an existing customer. So, reducing the likelihood of an existing customer leaving is more effective than acquiring new customers and a 5% improvement in customer retention can improve profit margins by 25%. The quality of customer support after the purchase of a product or service has a significant impact on the customer’s decision-making process. As such, it is critical to improve customer support to prevent existing customers from churning. It is possible to provide timely, high-quality customer support by leveraging information such as items purchased by the customer, previous inquiries, and frequently asked questions from customers who have purchased similar products.
Benefits of CRM Implementation
Implementing a CRM solution provides several benefits to your company. It is ideal for launching new initiatives because it reduces resource requirements and facilitates information sharing. Let’s take a look at some of the key benefits CRM brings to the table.
Lead and Retain Customers
CRM’s ability to convert leads is one of its greatest benefits. It is also a valuable tool for retaining current customers. According to statistics from Zippia and Resco, companies that have implemented CRM have seen a 74% increase in customer data access and a 47% increase in customer retention and satisfaction. A CRM system helps improve customer relationships by providing customized support and solutions. CRM systems can improve customer satisfaction by identifying their purchase history and preferences and providing tailored communications at the right time. Customers can also provide comments to help identify areas for improvement. CRM solutions provide targeted interactions by leveraging rich customer data, resulting in better relationships and loyalty.
Contributes to Business Strategy Development
CRM solutions store a wide variety of customer information. CRM allows you to monitor not only the performance of individual salespeople but also the overall results of the company. Thus, CRM provides powerful analytics and reporting capabilities that allow you to make informed decisions based on real-time customer data.
According to WebFX and Salesforce, CRM helps predict sales 42% more accurately. It also helps you identify expected sales trends so you can better manage your budget, making it an ideal tool for your business. An effective CRM enables 42% more accurate and relevant reporting, helping you to understand your customers’ patterns and trends. What is more, according to Salesforce, companies that have implemented CRM report increasing revenue by up to 29%. These data points clearly demonstrate: that CRM helps drive business strategy and actually improves business.
Can Expect Streamlining of Operations
Centralized management of customer information through CRM increases collaboration across departments within a company. CRM allows each team member to share information in real time, ensuring a consistent approach to customers and improving team collaboration. The collaboration will also inspire members to communicate with each other, resulting in the development of new sales methods and the foundation for their operation. In addition, by analyzing customer data, other team members can assist with issues that arise while the person in charge is away.
Disadvantages of Not Implementing CRM
We have discovered many advantages to implementing CRM, but what are the disadvantages? Let’s look at how your business will be negatively affected if you do not implement a CRM system.
Limited Growth Opportunities
Companies that do not use a CRM system risk losing opportunities to develop customer relationships, increase sales, and gain market share. Failure to effectively interact with and target customers makes it difficult to acquire prospects and develop relationships with existing customers, limiting growth opportunities.
Lack of Effective Communication Between Departments
Without a CRM system, data sharing and collaboration between departments within an organization may not be as productive. Miscommunication and ineffective collaboration lead to incomplete or incorrect information, which can cause delays or disruptions in business operations.
Loss of Customer Insight
Companies that fail to implement a CRM system are missing out on critical customer insights. Without examining data such as customer purchase history and behavioural trends, it is difficult to focus and optimize sales opportunities. Missed sales opportunities and inefficient marketing efforts can negatively impact a company’s bottom line. In summary, without a CRM system in place, a company can potentially miss growth opportunities, suffer from poor interdepartmental communication, and lose customer insight. As a result, the company can become less competitive and weaken its market position
Streamlining CRM Implementation and Transformation with Raznameh
A well-planned and implemented CRM system is essential for business success. Raznameh provides a tailored approach to CRM implementation, catering to your specific needs and goals. Here’s a breakdown of our process:
1. Understanding Your Requirements and Choosing the Right Solution:
We begin by thoroughly analyzing your company’s CRM needs.
Based on this analysis, we recommend the most suitable CRM solution for your business.
2. Tailoring the System to Your Needs:
We don’t offer a one-size-fits-all solution. Our experts will customize the CRM system to perfectly match your company’s unique requirements.
3. Seamless Data Migration and User Training:
We ensure a smooth transition by migrating your existing data to the new CRM system.
Additionally, we provide comprehensive training to your team, empowering them to utilize the system effectively.
4. Rigorous Testing and Successful Deployment:
Before deployment, the CRM system undergoes rigorous testing to guarantee functionality and performance.
Following successful testing, we will deploy the system seamlessly within your organization.
Why Partner with Raznameh for Your CRM Transformation?
Raznameh goes beyond simply implementing a CRM system. We offer a comprehensive suite of services to ensure a successful transformation:
Expert Guidance and Support: Our team of CRM specialists will craft and execute the most effective CRM strategy for your company, tailored to your specific needs.
Project Management Expertise: We provide comprehensive project management, overseeing every aspect of the implementation process from planning and execution to monitoring and successful completion.
Customized Solutions: Unlike generic solutions, Raznameh delivers CRM systems designed to perfectly match your company’s unique requirements, maximizing performance and ROI.
Ongoing Support and Maintenance: Our commitment extends beyond implementation. We offer ongoing support and maintenance to ensure the smooth operation of your CRM system, allowing you to focus on core business activities.
By partnering with Raznameh, you gain a trusted advisor to guide you through the entire CRM transformation journey, ensuring a successful implementation that empowers your business to thrive.
In today’s competitive business landscape, efficiency and streamlined operations are crucial for maintaining profitability and growth. However, many businesses have outdated or disjointed systems, leading to significant financial losses. Implementing an Enterprise Resource Planning (ERP) system can help mitigate this risk, but understanding the importance and execution of such a system is crucial.
The Risks of Operating Without an ERP
Data Inaccuracy and Redundancy Without an ERP, businesses rely on disparate systems and spreadsheets, leading to data inconsistencies and errors. For instance, sales data might not align with inventory records, causing stockouts or overstocking. Redundant data entry increases the chances of errors, causing discrepancies that can be costly and time-consuming to fix. Scenario: A customer calling a telecommunications company for support may face frustration if their account information differs between billing and technical support systems, leading to delays in issue resolution. According to FounderJar, ERP implementation helped 74% of organizations bridge business or functional silos.
Inefficient Processes and Lost Productivity Manual processes are inherently slower and prone to human error. When employees spend significant time on repetitive tasks like data entry or reconciliation, it detracts from more strategic activities. ERP systems automate these processes, reducing the time and effort required, and freeing employees to focus on value-added tasks. Scenario: Finance personnel may spend significant time manually reconciling accounts instead of analyzing financial data to identify cost-saving opportunities or growth areas. According to Parsimony, 66% of organizations report that their ERP systems have helped increase efficiency.
Poor Decision Making Accurate and timely information is crucial for decision-making. Without an ERP, accessing and compiling necessary data can be cumbersome and slow. This delay can result in missed opportunities and reactive rather than proactive management. An ERP system provides real-time data and analytics, enabling better forecasting, planning, and decision-making. Scenario: A food manufacturer may struggle to anticipate demand for seasonal products, resulting in excess inventory or stockouts. According to Fivetran, 71% of companies believe that decisions are delayed if the ERP system is unavailable.
Increased Operational Costs Disjointed systems can lead to inefficiencies that increase operational costs. For example, poor inventory management might result in excess stock that ties up capital or shortages that disrupt production. ERP systems optimize inventory levels, streamline procurement, and reduce wastage, ultimately lowering costs. Scenario: a manufacturing company may overlook opportunities to streamline production processes due to a lack of data on machine downtime and production bottlenecks, resulting in higher production costs. According to Impact, businesses saw 95% of process improvement after implementing an ERP system.
Compliance Risks Compliance with industry regulations and standards is essential but challenging without centralized data. ERP systems ensure that data is accurate and readily available, simplifying compliance reporting and reducing the risk of penalties associated with non-compliance. Scenario: A pharmaceutical company may struggle to track product recalls and document regulatory compliance without a centralized system, leading to compliance gaps and regulatory penalties. According to ECi Software Solutions, 75.4% of organizations that use ERP realized expected benefits with compliance.
Customer Dissatisfaction In today’s market, customer expectations are higher than ever. Delays in order processing, shipping errors, or poor customer service due to disjointed systems can lead to dissatisfaction and loss of business. ERP systems enhance customer service by providing a unified view of customer data, improving order accuracy, and ensuring timely delivery. Scenario: A retail bank may struggle to provide personalized financial advice without integrating customer data from various channels, leading to missed cross-selling opportunities and customer churn. According to TechReport, 45% of companies experience ease in accessing customer and enterprise data, facilitating timely decision-making.
Practical Strategies for Successful ERP Implementation
Implementing an ERP system is a significant investment and requires careful planning and execution. Here are practical strategies to ensure successful ERP implementation and achieve desired results:
Conduct a Needs Assessment Before selecting an ERP system, conduct a thorough needs assessment to identify the specific requirements of your business. Engage stakeholders from different departments to understand their pain points and requirements. This will help you choose an ERP solution that aligns with your business goals and processes. Scenario: A manufacturing company conducting a needs assessment might discover that its systems lack integration between production planning and inventory management, leading to production delays and excess inventory costs. By involving stakeholders from the production, procurement, and finance departments, they identify the need for an ERP solution that provides real-time visibility into inventory levels and production schedules.
Choose the Right ERP Solution Many ERP solutions are available in the market each with its strengths and weaknesses. Consider factors like scalability, customization options, user-friendliness, and vendor support. Evaluate multiple vendors and solutions through demonstrations, case studies, and references from other businesses in your industry. Scenario: A retail chain evaluating ERP solutions might prioritize scalability to accommodate future growth and support multiple store locations. They also seek a solution with robust inventory management features to streamline replenishment processes and optimize stock levels based on demand forecasts.
Develop a Clear Implementation Plan A clear and detailed implementation plan is crucial for the success of an ERP project. Define the scope, timeline, budget, and resources required. Establish milestones and deliverables to track progress. Ensure having a dedicated project manager to oversee the implementation process and address any issues that may arise. Scenario: A healthcare organization embarking on an ERP implementation develops a detailed implementation plan that includes key milestones such as system configuration, data migration, user training, and go-live. They allocate resources, define roles and responsibilities, and establish communication channels to ensure smooth coordination throughout the implementation process.
Ensure Data Accuracy and Migration Data migration is a critical phase in ERP implementation. Ensuring existing data is clean, accurate, and complete before migrating to the new system. Develop a data migration plan that includes data extraction, transformation, and loading (ETL) processes. Conduct thorough testing to validate data accuracy post-migration. Scenario: A financial services firm undergoing an ERP implementation conducts a thorough data cleansing process to identify and rectify inconsistencies in customer records, transactional data, and financial reports. They establish data validation procedures and conduct extensive testing to ensure data accuracy post-migration.
Train Your Employees Employee training is essential for the successful adoption of an ERP system. Provide comprehensive training sessions for all users, tailored to their roles and responsibilities. Ensure that employees understand how to use the system effectively and how it benefits their daily tasks. Scenario: A manufacturing company conducts comprehensive training sessions for employees across various departments, including production, inventory management, procurement, and finance. They provide hands-on training using simulated scenarios and role-based workshops to ensure employees understand how to navigate the ERP system and perform their tasks effectively.
Monitor and Optimize After the ERP system is live, continuously monitor its performance and gather user feedback. Identify areas for improvement and make necessary adjustments. Regularly review system performance metrics and optimize processes to ensure the ERP system delivers the expected benefits. Scenario: Using the ERP system’s reporting capabilities, a hospitality group monitors key performance indicators (KPIs) such as room occupancy rates, average revenue per available room (RevPAR), and guest satisfaction scores. They conduct regular reviews to identify areas for improvement, such as optimizing room allocation algorithms or enhancing guest loyalty programs.
Industry Trends:
Integration with IoT and AI Modern ERP systems increasingly integrate with the Internet of Things (IoT) and Artificial Intelligence (AI) to enhance real-time data collection, predictive analytics, and automated decision-making. Integration with IoT devices allows ERP systems to collect real-time data from sensors, machines, and other connected devices. For example, in a manufacturing environment, sensors embedded in production equipment can transmit data on machine performance, production output, and quality metrics directly to the ERP system. This real-time data enables proactive maintenance, optimized production scheduling, and better resource allocation. AI algorithms integrated into ERP systems can analyze vast amounts of data collected from IoT devices to identify patterns, trends, and anomalies. For example, AI-powered ERP systems can analyze customer behaviour and data received from IoT sensors in stores to predict demand for specific products, optimize inventory levels, and personalize marketing campaigns. Predictive analytics capabilities help businesses anticipate market changes, mitigate risks, and capitalize on opportunities more effectively.
Mobile ERP The demand for mobile access to ERP systems is growing, enabling employees to access critical business information on the go. This trend is driven by the increasing mobility of the workforce and the need for real-time data access. Mobile ERP applications enable employees to access critical business information, perform tasks, and collaborate with colleagues from any location using smartphones or tablets. For example, sales representatives can access customer data, update orders, and track sales performance while on the road, enhancing productivity and responsiveness.
Focus on Industry-Specific Solutions ERP vendors offer industry-specific solutions tailored to the unique requirements of various sectors such as manufacturing, healthcare, retail, and services. These industry-specific ERP solutions provide pre-configured templates, workflows, and functionalities designed to address sector-specific challenges and compliance requirements, enabling faster implementation and greater business value.
Data Analytics and Business Intelligence (BI) Capabilities: Data analytics and business intelligence (BI) capabilities are integral components of modern ERP systems and enable businesses to leverage data-driven insights for decision-making, forecasting, and strategic planning. Advanced reporting tools, interactive dashboards, and predictive analytics features empower users to analyze trends, identify opportunities, and mitigate risks effectively. Integration with third-party analytics platforms and AI-driven predictive modelling further enhances ERP’s analytical capabilities.
Ecosystem Expansion and Integration Capabilities ERP vendors are expanding their ecosystems and fostering partnerships with third-party software vendors, technology providers, and system integrators to enhance integration capabilities and offer comprehensive solutions. Integration with CRM systems, e-commerce platforms, supply chain management (SCM) software, and other business applications enable seamless data exchange, process automation, and end-to-end business process management. APIs (Application Programming Interfaces) and middleware solutions facilitate interoperability and data synchronization between ERP and external systems, enabling businesses to leverage best-of-breed solutions and optimize their IT infrastructure.
User Experience (UX) and Interface Modernization: ERP vendors focus on improving user experience (UX) and modernizing interfaces to enhance usability, productivity, and adoption rates. User-friendly interfaces, intuitive navigation, and personalized dashboards are becoming standard features in modern ERP systems. Mobile-friendly designs, role-based access, and customizable workflows empower users to perform tasks efficiently and access critical information anytime, anywhere.
Conclusion
In today’s business environment, it is crucial to have an efficient and accurate system for managing data. Operating without an ERP system can lead to various risks, including data inaccuracies, higher operational costs, suboptimal decision-making, and customer dissatisfaction. However, by implementing an ERP system and following practical strategies, businesses can mitigate these risks and achieve sustainable growth and profitability.
According to Statista’s projections, the worldwide expenditure on digital transformation is expected to reach $3.4 trillion by 2026. But what does digital transformation truly have to offer?
Digital transformation is a key factor in the evolution of the organizational process and paves the way for further business development. Introducing an ERP system to your company would help organizations achieve the following goals: create a fully digital organization, have access to real-time data; offer system integration; lower costs because of higher system agility and efficiency; and lastly, increase customer and employee satisfaction which helps boost market share.
STEPS TO IMPLEMENT THE DIGITAL TRANSFORMATION PLAN:
1. PERCEPTION
According to a survey conducted in 2020, by Statista, one of the two main focus points that CEOs will use to their advantage to preserve their company’s positions in the market is leading digital transformation projects, at 37%.
This is the first step that guides the path towards an ERP systems implementation. It’s the recognition of a need coming from the CEO or senior managers of the organization. It is key to get these senior players on board, not only to support digital transformation but to also be active members and leaders in the process of change. When these managers perform an active role, they ensure cooperation and provide guidance when dealing with any unexpected or obstacles. And their input and influence is of key importance, considering the very complex nature of organizational change, meaning, the general resistance to change shown by middle managers and employees.
2. STRATEGY PLANNING AND FORMULATION
The second step is centered around identifying the project area and planning for its implementation. This is done by identifying needs, analyzing them and developing clear steps that eventually lead to implementation. Upon completion, this step produces the following: the scope of change required, the main processes that need to be digitized, an estimate of resources needed, planning the main stages and defining priorities and the project implementation strategy.
First, the organization’s managers and key stakeholders are interviewed in order to identify processes, ideas and needs at all levels. Then, interviews are followed by planning, which is built upon the identified requirements. The planning phase occurs for identification, analysis and design, strategy formulation, production, deployment, and optimization. Lastly, during strategy formulation needs are prioritized, resources needed are identified and the overall strategy of the transformation plan is drafted and ready to be implemented.
3. PLANNING, RECOGNIZING AND ANALYZING THE REQUIREMENTS OF MICRO-STRATEGY FORMULATION
This process occurs simultaneously with the production process as production begins with the preparation of the design of each system. Once all priorities and processes are identified, optimal processes are designed. What follows is the development of software systems and the design of the communication between them. The following steps provide a better explanation of the process:
Interviews with senior and middle managers, as well as key employees coming from different departments, to understand the needs and processes of the organization. The output is expected to be the organization’s current documentation and processes.
Formulation of the optimal process: All of the organization’s processes are reviewed and optimized to leverage the software. This aims to increase agility, and productivity and to incorporate a lean strategy which enables employees to focus on the main goals, rather than repetitive tasks.
Development of a software design plan: The previously obtained information on the software system’s architecture and communication between systems is analyzed and designed. This stage produces the architectural documentation as well as the software pattern.
Micro-strategy formulation: In this case, micro-strategy refers to specific smaller-scale strategies that are formulated based on the comprehensive analysis of an organization’s processes. In this stage, based on the previously prepared documentation, production, deployment and operation strategy, monitoring, support and upgrading are prepared.
SOFTWARE PRODUCTION STEPS
Analysis and Design: the analysis and design team reviews and analyzes the prepared documentation and designs.
Implementation: in this step, modern production begins.
Documentation, where all the following, including analysis and design, data model, installation documents and API, are documented and updated over time as the system continues developing.
Deployment and Support: the system is in operation and once it has been tested for defects, it is launched and becomes fully operational however monitoring continues.
4. IMPLEMENTING SOFTWARE SYSTEMS
Implementation can occur simultaneously with strategy planning and formulation. The ï¬rst stage of implementation is the preparation of the infrastructure and core services, which will be used in all software systems to follow. Next, based on the defined architecture and the previously set priorities, during the design phase, systems are produced and put into operation one after the other. Once the systems are established, they are continuously supported and upgraded to the latest versions. The key remains in implementing the software into the existing workflow and intertwining them together.
5. VALUE CREATION
Gartner claims that 56% of CEOs say digital improvements have increased their organization’s revenue. Therefore, value in software is not just about task completion but it involves factors like customer satisfaction, solution effectiveness, and business impact. By focusing on value creation, organizations can achieve significantly higher efficiency, cost savings, and improvements in overall performance. Once systems are launched, they are implemented on a trial basis in order to identify potential problems and resolve them. This phase involves rigorous testing and continuous monitoring of the performance of the system. All the necessary updates are made to ensure the system meets expectations and needs. After successfully passing the trial phase, the software becomes operational across the entire organization.
6. MONITORING AND MAINTAINING THE SYSTEM
This is a multifaceted process that extends beyond the initial implementation. It involves the ongoing monitoring and updating of software, in order to maintain productivity and ensure effectiveness while maintaining security. Having all systems thoroughly reviewed is a crucial part of any organization’s operation and must be considered as an ongoing and proactive process. Consistent software maintenance ensures full compatibility, increases the system lifespan, and increases productivity and revenue, while proactively reducing the risk of security breaches.
Software maintenance can be broadly categorized into four types:
Adaptive: focused on keeping software up to date and fully compatible;
Perfective: focused on improving performance;
Preventive: focused on preventing failures;
Corrective: focused on identifying and correcting failures.
DEVELOPING SOFTWARE SYSTEMS INTERNALLY
Many companies now produce some of the predicted systems in advance, and their systems are made available at a lower cost in terms of both money and time. This is an efficient way for small and medium-sized enterprises to implement an ERP system. On the other hand, when software systems are developed internally, which is more common for larger enterprises, they can be tailored to an organization’s needs. However, the downsides of sourcing existing systems from the market are the following:
Obsolete technology: because the production of software systems is costly, not every company that provides them can afford to update the systems. If these companies were actually keeping up with the pace of the latest technology, they would be offering their systems at a higher price, which would inevitably destroy their competitive advantage in the market.
Public instead of custom facilities: These systems are designed to cover a wide range of industries, which makes them lack flexibility and generally require organizations to undergo adaptations in order to ï¬t the software.
Lack of integrated systems: Not all required systems can be obtained from one contractor, therefore procurement from different contractors is inevitable. This is difficult to support and maintain and makes the transfer of information between systems hard.
Lack of sufï¬cient documentation: Considering that the priority of contractors is to provide software systems fast and at a low cost, many standard software processes are not implemented in them, including the correct documentation of the software. Therefore, even if the software code is provided to the employer, the employer can’t apply and develop the changes.
SUMMARY:
Digital transformation is becoming more and more appealing to organizations, providing real-time data access, system integration, cost reductions, improved customer and employee satisfaction and many more benefits. However, in order for it to be implemented, it should be supported by the organization’s stakeholders. On the other hand, a trade-off must happen between internal development which ensures tailored systems, providing flexibility, integration, and support, and sourcing existing systems which provides a faster and less costly service. Lastly, upon implementation, the system needs constant monitoring and upgrading which makes maintenance a crucial key to keeping it.
Imagine you’re a hiring manager. You’re buried under a mountain of emails, trying to schedule interviews while collecting feedback from various team members. It’s overwhelming, right? In today’s competitive job market, manual recruitment poses significant challenges. Losing talented candidates is all too common when relying on manual processes. The team may lose track of candidates, leading to delays in contacting them and ultimately losing a winning recruit. Now picture a digital assistant swooping in to save the day. That’s what Applicant Tracking Systems (ATS) do – and the magic doesn’t just stop at making life easier for hiring managers. Job seekers, you’re in for some good news too!
Behind the Scenes: Efficiency and Automation Magic in Company!
Email Crafting: Think about the last time you had to send out dozens of emails. It’s like being stuck in a never-ending loop of typing and sending. With an ATS, this becomes a thing of the past. ATS systems can automatically generate and send personalized emails to candidates at different stages of the hiring process. Imagine an assistant that’s faster than a squirrel on caffeine – that’s your ATS, ensuring every candidate feels valued without you breaking a sweat.
Interview Juggling: Scheduling interviews can be a logistical nightmare. Have you ever double-booked interviews or forgotten to send reminders? An ATS handles this like a master multitasker, coordinating interviews, sending reminders, and updating calendars with precision. It’s like having an assistant who never sleeps and always gets it right, reducing scheduling conflicts and boosting your efficiency.
Feedback Fiesta: Gathering feedback from multiple interviewers can be like trying to herd cats. It’s chaotic and time-consuming. An ATS collects and organizes feedback like a cheerful collector, making it easy for you to review and compare candidate evaluations systematically. It’s like having a diligent bee that gathers all the nectar – in this case, valuable feedback – for you.
Revolutionize your recruitment process
with Raznameh Group’s self-hosted Applicant Tracking System (ATS). Unlike traditional subscription models, you pay once and gain unlimited access to a powerful hiring platform. No hidden fees, no limitations – just a single investment that empowers your recruitment efforts.
Keeping the Pipeline Smooth
Data Haven: Your hiring pipeline might currently look like a tangled mess of resumes and candidate profiles. ATS brings order to this chaos. Imagine a well-organized library where every book (or candidate) has its place. All candidate information is stored in a centralized database, allowing you to track applicants’ progress from initial application to final decision. No more lost resumes or overlooked candidates.
Moreover, screening CVs and conducting interviews is time-consuming. A CV that doesn’t fit today might be a perfect match in the future. By keeping a detailed record, you can reach out to past candidates when new opportunities arise, ensuring you always have access to the right talent as your team expands.
The Talent Treasure Hunt: Sometimes, figuring out who’s most qualified can feel like a guessing game. ATS uses sophisticated algorithms to filter and rank candidates based on their qualifications, experience, and skills. It’s like having a wizard with a sharp eye who instantly spots the best matches for your open positions.
Sorting and Organizing Wizard
The Master Organizer: Imagine you could sort candidates into specific categories like “Qualified,†“Potential,†and “Rejected.†An ATS does just that, making it easier for you to focus on the most promising candidates. Think of it as a master organizer turning chaos into neat, manageable segments.
Progress Tracker: Losing track of a particular candidate’s status is something that could happen to anyone in the recruitment business, anytime, anywhere. ATS systems provide a clear overview of each candidate’s status in the hiring process and enhance your game by providing master tracking services ensuring everyone about where exactly each candidate stands. Also, ATS systems help maintain a history of interactions. If a team member is unavailable, another person can step in, follow up, and ensure no candidate is lost in the process.
Seamless Integration with Other Tools
ATS systems don’t work in isolation; they integrate seamlessly with other recruitment tools and platforms. Thanks to ATS systems, posting job openings across multiple job boards becomes effortless. ATS systems ensure your job ads reach a wider audience, attracting a diverse pool of candidates. It’s like having a megaphone that broadcasts your job openings far and wide. Furthermore, leveraging social networks to find potential candidates is another strength of ATS systems. This modern approach ensures you tap into passive candidate markets, much like a skilled fisherman casting a wide net.
Raznameh Group goes beyond software!
We’re your full-service recruitment partner. Even if you already have a recruitment system in place, our team of experts can still handle everything for you. We’ll streamline your process, set you up for success, and help you build your dream team. Let us handle the recruitment heavy lifting, so you can focus on what matters most.
Tips for Recruiters Using ATS Systems
An ATS can significantly enhance your recruitment process when used effectively. By following these tips, you’ll be better equipped to find and hire top talent efficiently.
Review Your Current Process and System: Before implementing an ATS, assess your existing recruitment process. Understand pain points, bottlenecks, and areas for improvement. Also evaluate your current ATS system’s functions and make sure it aligns with your workflow and meets your needs.
Understand Automation Opportunities: Identify tasks that can be automated within the ATS. Examples include resume screening, interview scheduling, and follow-up emails. Then leverage automation to save time and reduce manual effort.
Collaborate Effectively: Tools such as CollabMatrix facilitate communication among team members. You can share candidate profiles, feedback, and interview notes and improve overall collaboration seamlessly.
Customize Workflows and Notifications: Set up customized workflows based on your recruitment stages (e.g., sourcing, screening, interviewing) and do not forget to configure notifications to keep everyone informed about candidate progress.
Integrate with External Tools and Platforms: Integrate your ATS with job boards, social media platforms, and professional networks (e.g., LinkedIn). Extend your reach by automatically posting job openings to multiple channels.
Centralize Candidate Data: Store all candidate documents (resumes, cover letters) and communications within the ATS. This allows you to build a searchable database of prospects for future openings
Leverage Reporting and Analytics: Use ATS-generated reports to track metrics like application volume, source of hire, and time-to-fill in order to analyse data to identify areas for improvement and optimize your recruiting efforts. Furthermore, successful management often relies heavily on constant KPI tracking and consistent results review. This allows for better monitoring of efficiency and data-driven decision-making.
The Job Seeker’s Adventure: Smooth Sailing Ahead While ATS systems are often seen as tools for companies, they offer significant benefits to job seekers too, enhancing their application experience. Here’s how an ATS system can help you find a proper professional position for yourself:
The Rapid Responder: Job seekers often dread the long waiting periods after submitting an application. ATS systems significantly reduce these response times. Thanks to automated acknowledgements, candidates receive immediate confirmation that their applications have been received. It’s like a speedy messenger delivering good news instantly. Moreover, throughout the recruitment process, ATS systems provide timely updates on the status of applications, keeping candidates informed and reducing anxiety.
Bias Remover, or The Equalizer: ATS systems help reduce unconscious bias, promoting fairness and diversity. By focusing on predefined criteria like skills, experience, and qualifications, ATS systems ensure that all candidates are evaluated objectively and fairly. It’s like having a fair judge who sees everyone’s true potential. What’s more, some ATS features anonymize candidate information during the initial screening, further promoting diversity by focusing on qualifications rather than personal characteristics.
ATS, The Open Book: It’s no secret that transparency builds trust. Based on this widely accepted concept, ATS systems are designed to enhance transparency throughout the recruitment process. ATS facilitates clear and consistent communication between employers and candidates. This transparency helps candidates understand where they stand and what to expect next. Also, thanks to the feedback mechanisms implemented in ATS systems, they offer candidates constructive insights on their applications. This feedback is invaluable for those looking to improve and grow.
Access to a Broader Range of Opportunities: The Wide Net
ATS systems often integrate with job boards and social media platforms, giving candidates access to a broader range of job opportunities. Candidates can set up alerts for new job openings that match their skills and interests. How does having a personal assistant who keeps you informed about the best opportunities sound? It’s also worth noting that many ATS systems are mobile-friendly, allowing candidates to search for jobs and apply on the go. This flexibility is especially beneficial for busy professionals.
A Win-Win for Everyone
Applicant Tracking Systems (ATS) have transformed recruitment, benefiting both companies and job seekers. For companies, ATS systems enhance efficiency, improve candidate tracking, ensure compliance, and integrate seamlessly with other tools. For job seekers, ATS simplifies the application process, reduces bias, enhances transparency, and provides access to a wider range of opportunities. By embracing ATS technology, both employers and candidates can navigate the complex job market more effectively, ensuring a smoother and more successful recruitment experience for all.
So, whether you’re on the hiring side or the job-seeking side, ATS systems are here to make your journey smoother, more efficient, and ultimately more successful. Welcome to the future of recruitment!
In today’s digital age, many small businesses face competition locally and from around the globe. That’s why more and more small companies are digitally transforming their businesses. However, most businesses face a significant challenge during digital transformation: how do you keep customers’ loyalty? In this case, email marketing becomes a powerful tool that helps companies not only to communicate consistently but also to personalise communication. So why are e-marketing emails crucial for small businesses as well as startups? You can find the answer in this article.
Why Email Marketing?
Email Marketing is more than just a medium for delivering news. It’s a platform that directly involves your customers in your business, sparking their interest in your offerings. Here’s a closer look at the benefits of email:
1. Cost Effectiveness:
Email marketing is attractive to small and medium-sized businesses because of its lower cost budget than traditional marketing strategies. Email marketing is less costly and has a high return on investment for SMEs with low marketing budgets.
2. Customer Retention:
For small businesses, retaining customers can be more cost-effective than acquiring new ones. Regular, relevant email communication helps keep the business top-of-mind and can encourage repeat business.
3. Targeted Messaging:
Email marketing is a highly effective marketing strategy. Small and medium-sized businesses can increase customer conversion and engagement rates by customising email content and segmenting who they send to. 4. Direct Customer Interaction:
Email marketing provides a direct communication channel with customers, allowing for instant dissemination of information about promotions, new products and updates. This immediacy can prompt customers to respond and take action quickly. Additionally, email marketing platforms support interactive elements such as surveys, polls, and calls to action that engage customers and encourage them to participate actively in your brand’s campaigns.
5. Measurable Results:
Small businesses can use the email platform to analyse customer dynamics in detail, tracking open rates, click-through rates, conversion rates and other essential metrics. This data can help optimise a company’s marketing strategy.
6. Enhanced Brand Awareness:
Sending regular emails and interacting and connecting with customers constantly helps maintain consistent brand awareness. Small and Medium-sized businesses can share their journeys, successes, and values with their customers through emails, deepening the emotional connection between the brand and its customers through storytelling.
7. Increased Website Traffic:
Email marketing is an effective way to distribute content such as blog posts, case studies and whitepapers to drive traffic to your website and improve its SEO performance. Including promotional links and offers in your emails can drive high volumes of traffic to your website, resulting in increased engagement and sales.
By taking advantage of these benefits, small businesses can not only increase their marketing efficiency but also build stronger, more meaningful relationships with their customers, ultimately driving business growth and corporate development success.
Cost-effective email marketing solutions
Struggling to reach new customers in a crowded market? Don’t let budget limitations hold you back. Our cost-effective email marketing solutions empower you to expand your reach and connect with targeted audiences. Grow your business smarter, not harder, with email marketing that’s as effective as it is affordable.
Key Statics on Email Marketing’s Performance
Email marketing is very effective at retaining customers, which is crucial for small businesses. It can cost up to seven times as much to acquire new customers as it does to retain existing ones. At least more than half of businesses believe email marketing is critical to achieving customer retention goals.Here are some key statistics that highlight its performance and impact:
Customer Retention: Email marketing helps maintain high customer retention rates. For example, most apps and software have a customer retention rate between 6% and 20% within two months.
Impact on Purchase Frequency: Highly engaged customers nurtured through email marketing purchase 90% more often than less engaged customers.
Revenue from customer retention: About 65% of a company’s business comes from existing customers, suggesting retention-focused strategies such as email marketing is important.
Direct purchases: In 2023, 52% of consumers will purchase directly through email, demonstrating the direct impact email marketing has on sales.
Additional Key Statistics:
Segmentation and Personalization: Segmented email campaigns can result in a 760% increase in revenue.
Mobile Optimization: Responsive email design can increase mobile click rates by up to 15%. Over 57% of marketers plan to apply mobile-friendly designs in their campaigns.​
Open Rates: The average open rate for emails across industries is around 20.81%, with welcome emails having a particularly high open rate of 68.6%.
Click-through rates: The average click-through rate for emails is around 2.6-3%, with emails containing images seeing an almost 10% increase in open rates
These data demonstrate that email marketing is a crucial marketing strategy for small businesses. Through email marketing, small companies can grow their revenue and maintain a specific customer retention rate.
Unlocking new growth
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How does Email Marketing Maintain Customer Connections?
Keeping in touch with existing customers is crucial to the longevity and success of any small business. Email marketing can help small enterprises sustain themselves long-term by directly communicating with customers. Here are some of the ways email marketing can help maintain and strengthen those connections:
Personalised Communication
Email marketing allows you to send personalised messages to your customers. Using customer data, you can include recipients’ names in your emails, recommend products based on past purchases, and offer special deals on items they like. Such personalised emails will make your customers feel different and valued, leading to a deeper connection with your brand.
Regular Updates
Keeping your customers up-to-date with your latest products, services, and promotions is essential to maintaining their interest. Regular email newsletters can provide up-to-date information on new products, upcoming events and company news, ensuring your customers are always connected and engaged with your brand.
Exclusive offers and rewards
You can attract loyal customers with exclusive offers, discounts, and early access to new products, significantly increasing customer retention. By sending these rewards via email, you can create a sense of exclusivity and appreciation that encourages customers to remain loyal to your brand.
Feedback and Engagement
Email marketing provides a great platform for gathering customer feedback and driving engagement. For example, sending out surveys, soliciting reviews or encouraging customers to share their experiences all help you gather valuable insights and improve based on their suggestions. Additionally, engaging with your customers via email shows that you value their opinions and are committed to providing the best possible experience.
All of these methods could help you retain your existing customers, contribute to the sustainability of your business, and ensure a steady income.
Feeling overwhelmed by email marketing?
Raznameh Group has you covered. We offer full-service email campaign management, taking the guesswork out of reaching your target audience. Focus on your business, we’ll handle the email marketing magic.
How can email marketing be applied to your business?
We hereby encourage you to use e-marketing strategies for your company’s business. Here are some steps you can consider adopting: 1. Choose the right email marketing platform: Depending on the needs of your budget, choose the exemplary email marketing service for you. We can provide you with a great email marketing platform that can continuously analyse and monitor your audience, increasing your customer retention rate.
2. Build an email list: Legally and compliantly collect email addresses. You can collect emails through a sign-up form on your website, a sign-up form during the checkout process, or a sign-up form at a brick-and-mortar shop.
3. Segment your audience: Segment your email list into different sections based on criteria such as your customers’ purchase history or level of engagement. This way, you can tailor your email content to various groups to increase the relevance and effectiveness of your campaigns.
4. Create engaging content: Create more content that resonates with your audience. This can include promotional offers, newsletters, updates on new products or services, and relevant tips or advice. The key is to provide valuable content that keeps subscribers engaged and reduces the likelihood of unsubscribing.
5. Monitor and analyse performance: Use analytics tools regularly to track your emails’ open, click-through, and conversion rates. These metrics are critical to understanding the ROI of your email marketing campaigns. Through these steps, you can make significant progress in your business and increase your customer retention rate.
Don’t let your customer relationships fade away. Start investing in an email marketing strategy today and see how consistent, small efforts can yield substantial financial returns and foster lasting customer loyalty.
Time management and digitizing the regular working routine have motivated business owners to review their strategies for efficient collaboration and enhanced productivity by deploying intelligent software.
Are you looking for the right direction to fuel your startup growth? This article will introduce the transformative potential of automation, shedding light on various aspects beyond specific solutions!
In today’s fast-paced business landscape, integrating Enterprise Resource Planning (ERP) systems has become increasingly essential for startups seeking to streamline their operations, enhance efficiency, and drive sustainable growth.
For example, Odoo is a widely recognized and trusted centralized ERP system offering a comprehensive suite of tools. Based on Fedorychak 2023, it currently supports nearly 80 languages, including most of the most widely spoken languages. With the “On-premise” offer, Odoo’s official website has declared it the most installed business software in the world, with more than 5,000,000 users worldwide.
Unlock digital transformation and cost savings
With Raznameh Group’s expert Odoo implementation. We help businesses streamline operations, boost efficiency, and empower growth.
While ERP systems streamline internal processes and optimize resource management, CRM software complements these efforts by focusing on nurturing customer relationships and driving sales growth. By deploying these intelligent software solutions, startups can reorganize operations by transcending individual tools, promoting seamless collaboration across departments, and enhancing overall efficiency through digitized workflows.
The beauty of automation lies in its modular architecture, allowing startups to tailor solutions to evolving needs by integrating additional functionalities such as marketing automation, customer support, and advanced reporting mechanisms, thus empowering agility in a competitive landscape. Furthermore, automation enables startups to harness the power of data-driven insights, facilitating effective lead management, opportunity tracking, and prioritization. This precision in decision-making accelerates sales growth, positioning startups for success in the dynamic digital marketplace.
Additionally, the journey of digitization extends to e-commerce platforms, where startups entering online retail must align with platforms suiting their growth objectives. Let’s now shift our focus to this critical aspect with some best cases. While the famous e-commerce platform Amazon offers vast reach and support, alternatives like eBay provide unique opportunities for niche carving. These platforms function as innovation hubs, granting startups access to cutting-edge technologies, mentorship, and funding via initiatives like Amazon’s Launchpad or eBay’s auction-style listings, thereby amplifying their presence and driving growth. For startups venturing into the world of online retail, selecting the right e-commerce platform is essential for establishing a strong digital presence, attracting customers, and facilitating transactions.
Turn your business into a thriving online store
With Raznameh Group’s e-commerce solutions. We leverage powerful tools like Odoo, WooCommerce, and Magento to create a cost-effective platform that perfectly fits your needs and drives sales.
In parallel, platforms like WordPress offer versatile solutions for startups aiming to establish a robust online presence. With its user-friendly content management system (CMS), an extensive selection of themes and plugins, and strong integration with e-commerce features, WordPress empowers startups to create tailored websites and integrate e-commerce functionalities seamlessly, helping startups distinguish themselves in this digital business era.
At Raznameh Group, we empower businesses of all sizes
With best-in-class WordPress solutions. Leverage the vast features of WordPress for a cost-effective website or blog, perfect for launching your online presence. For enterprise clients, we offer a powerful self-hosted Enterprise portal (Raznameh 360) solution – your custom portal to accelerate digital growth.
In conclusion, the journey of digitization transcends individual solutions, encompassing a spectrum of tools and strategies aimed at empowering startups to thrive in the digital age. By embracing automation and leveraging the transformative power of digitization, startups can chart a course toward sustainable growth and success. The future is digital – seize the opportunity and unlock your startup’s full potential. Go ahead! Next is yours!
In this current digital era, email stands as a foundation, maintaining its unparalleled ability to forge direct connections between businesses and customers. Despite the dominance of instant communication platforms, email marketing stands out for its unmatched blend of expansive reach, targeted relevance, and impressive return on investment (ROI). With a focus on practical, time-tested techniques intertwined with the latest industry trends, our aim is to furnish you with the tools and insights necessary to elevate your email campaigns beyond mere communication. We aspire to transform them into potent channels of engagement and revenue generation. Email Marketing is sending commercial messages typically to a group of people through email:
Used by businesses to engage with customers, nurture leads, drive sales, and build brand loyalty
The campaigns made can vary in scope and purpose to personalized follow-up messages and customer retention efforts
Why Email Marketing?
Distinguishes itself within the vast landscape of digital marketing due to its remarkable efficiency and cost-effectiveness. This direct line of communication presents unparalleled opportunities for engagement, brand building, and driving tangible business outcomes.
Establishment of personalized connection with the target audience. By crafting messages, tailoring content, and employing strategic segmentation, any organization can directly address the interests and preferences of individual recipients. This approach fosters deeper engagement and cultivates stronger relationships with customers.
Higher degrees offer measurability and trackability. You can easily track key performance metrics like open rates, click-through rates, and conversion rates to see how well your marketing campaigns are working. This data helps you improve your strategies, make your content better, and get more out of your investment over time.
Tool to achieve a wide range of marketing objectives.
Email marketing can adapt to different goals and stages of the customer journey. By automating tasks, targeting messages, and providing timely updates, businesses can send the perfect message to each person when it matters most.
A self-hosted email marketing solutions
“Consider Raznameh Group’s self-hosted email marketing solutions. It can significantly reduce your email marketing costs while boosting your revenue“
Data and Analysis (Source: Statista)
In chosen countries around the globe, marketers prioritized product awareness and promotions as the primary goals of their email marketing initiatives.
In 2023, the global email marketing market was worth $8.3 billion. It’s expected to reach $18.9 billion by 2028, growing at a rate of 18.8% annually.
Marketers’ Prime Automation Practices
In a survey of marketing leaders in February 2024, around 58% said they used automation for their email marketing. Most of them, about 69%, found this approach somewhat successful. Another prediction said that in 2024, the global marketing automation industry would make more than 6.6 billion U.S. dollars. This value is expected to double by the end of the decade. It’s not surprising because businesses are keen on using these solutions to save time and money in their online and offline work.
Why is targeted content helpful?
Consistently publishing targeted content helps you remain at the forefront of your customers and ideal target audience’s minds. This creates opportunities to nurture existing customers and attract potential ideal customers.
Engagement Making the audience more receptive to the delivered messages. When recipients get content that resonates, they’re more likely to engage with your emails.
Conversion rates Targeted content reduces guesswork by delivering the right message to the right person at the right time, boosting conversion rates and maximizing ROI in email marketing.
Customer experience When recipients feel your emails match their needs and preferences, they’re more likely to view your brand positively because personalized content adds more value to them.
Customer retention Targeted content can foster lasting customer relationships by boosting loyalty and encouraging repeat purchases when they address ongoing customer needs and interests effectively.
Cost-effectiveness Optimizing email marketing efforts by focusing on receptive segments, and minimizing waste. This ensures efficient resource allocation and results in a more effective strategy.
Data insights Generating valuable data insights refines marketing strategies over time. It provides deeper audience resonance, enabling data-driven decisions for future campaigns.
Streamline Your Email Marketing with Raznameh Group
“We can help you craft compelling content and execute high-performing email marketing campaigns – all under one roof.“
How to segment your email list?
Segmenting your email list involves dividing your subscribers into smaller groups based on specific criteria. It’s important to find a balance between detailed segments and ones that are easy to manage. Begin with broader segments and adjust them over time using performance data and subscriber input. Keep reviewing and updating your segments to make sure they continue to engage subscribers effectively and drive conversions. Suggestion segmentation:
Demographics
Geographic location
Purchase history
Customer lifecycle stage
Engagement level
Frequency of purchases
Abandoned cart
Email Preferences
Seasonal purchasing behaviour
Referral source
Industry or company size
Customer persona
How to Design Effective Content for Email Marketing Campaigns?
Know your audience Use data from your email list to understand their preferences, behaviours, and needs. This will guide your content and design choices.
Define your purpose Ensure your purpose is clear, specific, and aligned with your content strategy and business goals. Let it shape your content’s structure, tone, and style.
Optimize your subject line Your subject line is crucial. Make it catchy, clear, and compelling to spark curiosity or convey urgency, prompting recipients to open the email.
Use clear and engaging copy Use simple, familiar words, short sentences, and an active voice. Employ persuasive language that directly addresses your audience’s interests and needs, clearly communicating the value of your offering.
Add visual elements Use high-quality visuals like images, infographics, or videos to complement your text. They convey your message effectively and keep readers engaged.
Include a clear call to action Make your CTA clear and prominent, guiding readers on what to do next, whether it’s visiting a website, making a purchase, or signing up for an event.
Check additional consideration This space is dedicated to sharing examples, stories, or insights that don’t fit into any of the preceding sections.
Crafting a winning content strategy
“Crafting a winning content strategy requires expertise, and Raznameh Group can be your partner in success. Our team can help you develop a data-driven approach to content creation that resonates with your audience and achieves your marketing goals.”
Content Creation Strategies
Every marketer and business owner aims to generate top-tier leads. One effective method involves aligning your email and content marketing strategies, enabling you to nurture and acquire quality leads through email while avoiding spam.
Create lead-captivating content Develop themed email campaigns linked to holidays, seasons, or special events. These campaigns can leverage the enthusiasm and anticipation surrounding the events to boost sales and engagement.
Provide unique content Add interactive elements to your emails like polls, quizzes, surveys, or product galleries. These engage subscribers, encouraging interaction, boosting time spent with your brand, and driving conversions.
Include educational content in the emails Offer valuable and informative content that educates subscribers on industry-related topics, products, or services. This positions your brand as a trusted authority and builds credibility with subscribers.
Testimonies as part of content Highlight success stories featuring satisfied customers who have benefited from your products or services. This offers social proof and demonstrates the value of your offerings.
Digitalisation, digitisation and digital transformation are three words that sound very similar but have totally different meanings. We?ll take a look at the differences here.
What is digitisation?
Digitisation is the process of converting information from a physical format to a digital one.?It means converting something non-digital into a digital representation to be used by computer systems and automate processes or workflows. Digitisation enables to creation of business value, which needs data.?It helps to lay the foundation for business use cases that leverage the data.
Examples:
Scanning a paper document and saving it on a computer’s hard drive as a digital document, like PDF.
Going from notes on paper to typing them up in an Excel spreadsheet.
Converting from analog VHS cassettes to CD, DVD, or Blu-Ray discs containing digital data.
What is digitalisation?
digitalisation refers to enabling or improving processes by leveraging digital technologies and digitized data. One definition of the word is the utilisation of digital technology in order to streamline and change processes. Customer service is one example. Many businesses have moved from a telephone-based service to a digital solution in the form of a chat facility directly accessible online. Some even use an AI-based chat solution which does not require personnel. Although the method of providing customer service is the same as ever, the process of creating a case has become more seamless since the introduction of digital technology.
Digitalisation of a company needn?t entail digitalisation of the entire operation and is usually a means of making certain processes faster and more straightforward.
Digitalisation increases productivity and efficiency while reducing costs.? Digitalisation improves an existing business process or processes but doesn?t change or transform them.? That is to say, it takes a process from a human-driven event or series of events to software-driven.
Examples:
Uploading a PDF document from a computer’s hard drive to the cloud and sharing it with many people to analyze the data;
Converting an Excel spreadsheet to a Google Sheet stored in the cloud. The platform provides a structured environment where the documents can be shared among several users. Still, a Google Sheet itself requires human interaction to keep it up to date.
Uploading digital movies from CD, DVD or Blu-Ray discs to online services. People can download or rent them.
What is a digital transformation?
Digital Transformation takes place when a company carries out digitalisation of its entire operation, and is thereby a more extensive and wide-ranging process. Digital transformation may involve the gradual digitalisation of internal processes until the company has fully completed the digitalisation process. There is no exact template outlining how digital transformation should be carried out, and how long it takes, but a strategic, goal-orientated approach is a common feature of every process.
Examples:
Reading the data from an online PDF or moving the data from a Google Sheet into an app or system that will analyze the data. The goal is to provide us with insights to offer new products or improve customer service. This process doesn’t need a lot of human interaction because is automated. As a result, it enhances efficiency, reduces costs, and may lead to increased sales.
Streaming movies online. Collecting data from clients to analyze it, preparing individual recommendations, offers, and advertisements.
digital transformation is all about becoming a digital enterprise. an organization that uses technology to continuously evolve all aspects of its business models (what it offers, how it interacts with customers, and how it operates
Digital transformation can refer to anything from IT modernization (for example, cloud computing), to digital optimization, to the invention of new digital business models. In general, it refers to the use of digital technology to materially evolve or create new business processes
What are Benefits of Digital Transformation
Increases productivity while reducing labor costs
Using technology to work more efficiently is one of the most impactful ways to transform your business.
More Data-based Insights
When you go digital, you can track metrics and analyze the data you capture during your digital process.
Using data-driven insights can help understand customers better and rethink business strategies, assisting with better decision-making.
Improves the customer experience
customers want a great experience through multiple touchpoints , mobile apps, social media, email, live chat, etc. Digital transformations are the driving force behind improved customer experiences.
Makes You More Competitive in Your Industry
Your competitors are looking into digital transformation regardless of whether or not you are. Choosing not to embrace digital transformation is essentially deciding that you don’t mind being left behind.
Eliminating Time-Consuming Manual Processes via Business Process Automation
By implementing digital technology, you can use software to perform the tasks that were previously being performed manually by staff. Business Process Automation is often seen as the stepping stone to a more holistic digital transformation, but it can also be one outcome.
