Why Great Leaders Need Coaching Skills

Imagine a captain steering a ship. They set the course, navigated the waves, and inspired the crew. Now imagine the same ship, but the captain barks orders without understanding the sailors’ strengths and weaknesses. The journey would likely be filled with frustration and missed potential.

Leadership, like sailing, requires more than just vision and direction. It demands a crucial, and often overlooked, skill: coaching. While observing, instructing, correcting, encouraging, and empowering are valuable tools for both coaches and leaders, their application differs significantly.

If you can not be a great coach you can not be a great leader: The elements of coaching

Observes: A great coach isn’t just present, they’re actively engaged in the act of observation. They possess a keen eye for detail, noticing not just the actions and outcomes, but also the underlying thought processes, emotions, and subtle nuances in their players (individuals or teams). This deep observation allows them to understand each player’s strengths, weaknesses, learning styles, and any potential roadblocks to their success. It’s like meticulously studying a landscape before embarking on a journey – the coach maps out the player’s unique terrain to determine the most effective path forward.

Instructs: Gone are the days of generic one-size-fits-all instructions. Effective coaches are masters of targeted instruction, crafting strategies based on their observations of each player. They break down complex skills into manageable steps, ensuring the learning process is relevant and readily applicable. Imagine a skilled architect designing a building; the coach architects a personalized learning plan, considering the player’s existing foundation and using targeted instructions to help them build upon it. This tailored approach ensures players are challenged appropriately, fostering a sense of engagement and maximizing their learning potential.

Corrects: The traditional view of correction often conjures up images of red pen marks and harsh criticism. However, in the world of great coaches, correction transforms into a collaborative learning experience. Mistakes are no longer seen as failures but as stepping stones on the path to mastery. Coaches provide constructive feedback in a safe and supportive environment, encouraging open communication and joint problem-solving. This collaborative approach fosters a growth mindset, where players embrace mistakes as opportunities to learn and refine their skills. It’s like a sculptor chipping away at a block of stone, gradually revealing the masterpiece within.

Encourages: While instruction and correction are crucial, the true magic of coaching lies in the power of encouragement. Great coaches are champions of their players’ potential, offering unwavering support and positive reinforcement. They celebrate successes, big and small, fostering a sense of accomplishment and boosting motivation. This encouragement goes beyond mere praise; it’s about instilling a belief in the player’s ability to learn and grow. Think of it as a conductor igniting the passion within an orchestra – the coach’s encouragement fuels the player’s internal fire, creating a symphony of motivation and dedication.

Empowers: The ultimate goal of coaching isn’t to create dependence, but to cultivate independence. Great coaches understand this, and they actively work to empower their players. They equip them with the tools, knowledge, and confidence needed to thrive on their own. This empowerment fosters a sense of self-reliance and ownership over their development. Imagine a skilled pilot guiding a trainee – by imparting knowledge and strategies, the coach empowers the trainee to take the controls and ultimately navigate their own successful flight path. The success of the player becomes a testament to the transformative power of coaching, ensuring lasting impact long after the coaching session ends.

The Synergy of Coaching and Leading:

Imagine a majestic ship, its sails billowing with ambition, a leader at the helm charting the course. The destination is clear, and the vision is inspiring. Yet, without a powerful engine driving it forward, the ship remains tethered to the dock, the voyage a mere dream. In the realm of leadership, coaching acts as that very engine – the propulsive force that translates vision into reality. Leaders who lack strong coaching abilities may find their well-defined goals floundering due to a breakdown in this essential synergy.

Limited Growth: A Stagnant Crew, A Stalled Journey

Without personalized coaching, a team can resemble a crew stuck in the doldrums. Individual strengths remain untapped, weaknesses unaddressed. Generic instructions, devoid of the specificity that coaching offers, leave room for confusion and missed opportunities. The potential for growth stagnates, and the collective energy wanes. Imagine the captain issuing generic commands like “Raise the sails!” without tailoring instructions to individual sailors’ skill levels and strengths. The result? Inefficiency, frustration, and a slow, laborious journey.

Low Morale: From Constant Correction to Constant Discouragement

Constant, unconstructive correction, a hallmark of a leader who lacks coaching skills, can be as detrimental as a lack of direction. Imagine a barrage of negativity, a constant focus on shortcomings, instead of encouragement and constructive feedback. This fosters a breeding ground for discouragement and resentment. Team members lose their sense of purpose and motivation, becoming hesitant and risk-averse. The ship’s spirit falters, replaced by a heavy atmosphere that impedes progress.

Micromanagement: Stifling Creativity, Derailing the Course

Leaders who struggle to coach often resort to micromanagement, attempting to control every aspect of the journey. This stifles creativity and initiative, leaving team members feeling like automatons following a script. The inherent value of individual perspectives and problem-solving abilities is lost. Imagine a captain barking orders for every turn of the wheel, every adjustment of the sails. The crew, robbed of the chance to learn and contribute, becomes passive and disengaged. The once-majestic ship becomes a vessel steered by fear, not by a shared sense of purpose.

The Power of Coaching: Fueling Growth, Igniting Passion

By embracing coaching, leaders can unlock the true potential of their teams. Personalized instruction tailored to individual strengths empowers growth, while constructive feedback fosters a culture of continuous improvement. Encouragement acts as the wind in the sails, propelling the crew forward with passion and motivation. Delegation, a hallmark of strong coaching, empowers team members to take ownership and contribute their unique talents. Imagine a captain who inspires the crew, guides their growth, and trusts them to navigate alongside them. The ship becomes a vessel powered by collective expertise and fueled by a shared vision, making the journey not just efficient, but also exhilarating.

project failed

Why 71% of software projects failed to meet these three criteria: on time, on budget, and with satisfactory results.

Software development indeed stands as one of the most intricate production services globally, encompassing a multitude of parameters that necessitate careful consideration. The challenges inherent in this domain span various facets:

  • Technical Knowledge: Developing software requires a deep understanding of programming languages, frameworks, and tools, as well as proficiency in software architecture and design principles.
  • People Management: Effective collaboration and coordination among team members are crucial for successful software development. This involves managing diverse skill sets, fostering a collaborative culture, and resolving conflicts efficiently.
  • Project Management: Efficient project management is essential to ensure that software projects are completed on time, within budget, and according to specifications. This includes defining project goals, creating timelines, allocating resources, and monitoring progress.
  • Stakeholder Management: Engaging with stakeholders, including clients, end-users, and other relevant parties, is vital to understand their requirements, gather feedback, and ensure alignment throughout the development process.
  • Scope Management: Managing project scope involves defining and controlling what is included in the software development project to prevent scope creep and maintain focus on delivering the intended features and functionalities.
  • Security: With the increasing prevalence of cyber threats, ensuring the security of software applications is paramount. This includes implementing robust security measures to protect against vulnerabilities, data breaches, and unauthorized access.
  • Performance: Software performance is critical to providing a satisfactory user experience. Developers must optimize code, design efficient algorithms, and conduct performance testing to ensure that applications meet performance expectations under various conditions.
  • Infrastructure: Choosing the right infrastructure, including hardware, software platforms, and hosting solutions, is crucial for supporting software applications’ scalability, reliability, and availability.

In addition to these challenges, it’s imperative to continually adapt to evolving technologies, methodologies, and industry trends to remain competitive in the ever-changing landscape of software development.

The Paradox of Software Development: High Failure Rates Despite Advanced Practices

The software development landscape boasts agile methodologies, cutting-edge technologies, and sophisticated project management tools. Yet, a surprisingly high number of projects still fail to meet expectations.

Research Paints a Concerning Picture:

Studies reveal a significant failure rate across project sizes. The Standish Group’s 2015 CHAOS Report found that a staggering 71% of projects failed to deliver on time, within budget, and with satisfactory results. This figure becomes even more alarming for large projects, with a 94% failure rate according to the same report.

The financial impact is equally concerning. A 2020 CISQ Report estimates that unsuccessful development projects cost US firms a staggering $260 billion annually. Moreover, poorly-developed software contributes to an additional $1.56 trillion in operational failures.

Beyond Complete Failure:

While some projects completely fail, a significant number fall short of expectations even when technically “successful.” Project Management Institute’s 2017 report highlights this reality:

  • 31% of projects didn’t meet their initial goals.
  • 43% exceeded their initial budgets.
  • 49% were delivered late.

Common reasons for IT project failure

  • Unclear goals and a roadmap: unclear goals and a roadmap lost in confusion, ambitions that balloon the project into an unmanageable beast, and a communication chasm between stakeholders and developers. This lack of understanding breeds scope creep, unrealistic expectations, and wasted resources, leaving everyone frustrated with a subpar final product. Project discovery is the cornerstone of a successful journey. This initial phase isn’t just about brainstorming ideas; it’s about deep exploration. By thoroughly examining project goals, user needs, technical feasibility, and potential risks, project discovery lays the groundwork for a clear and well-defined roadmap. This shared roadmap acts as a compass, guiding both developers and stakeholders towards a common vision. By fostering open communication and aligning expectations during discovery, the project avoids costly misunderstandings and scope creep down the line, ensuring everyone is invested in building a solution that truly delivers.

  • Poor Planning and Monitoring: Just like building a house needs a blueprint to avoid delays and wasted materials, projects require meticulous planning – outlining scope, timelines, resources, and risks. Without this foundation, projects are prone to missed deadlines, budget overruns, and scope creep. However, planning isn’t a one-time event. Continuous monitoring progress against the plan allows for course correction, resource optimization, and adaptation to changing realities. It’s this marriage of thorough planning and ongoing monitoring that paves the way for successful project completion.

  • Communication Issues: A common paradox plagues software development – teams with brilliant minds can struggle to deliver. Often, the culprit isn’t technical incompetence; it’s a breakdown in communication. Imagine a team of expert programmers working independently, like islands in an archipelago. Each might write exceptional code, but without clear communication about dependencies and functionalities, those pieces won’t integrate seamlessly. Features developed in isolation may be technically sound, but when combined, they create a dysfunctional whole. This lack of communication leads to constant sprint failures, missed deadlines, and ultimately, project failure. Addressing these communication silos is key to unlocking a team’s true potential and achieving project success.

  • Lack of Resource Management: Not having the right people with the necessary skills or having inadequate resources like budget or time can significantly hinder a project’s progress. Assigning unqualified personnel or unrealistic deadlines sets the project up for failure.

  • Lack of Stakeholder Buy-In: If key stakeholders are not invested in the project’s success, they may not provide the necessary support or resources. This can lead to resistance to change and difficulty in making decisions.

  • Scope Creep: This occurs when the project’s scope of work continues to grow without a corresponding increase in resources or budget. This can lead to missed deadlines, budget overruns, and a decline in quality as features are rushed or sacrificed.

  • Poor Risk Management: Failing to identify and plan for potential risks can leave projects vulnerable to unforeseen challenges. These challenges can be technical issues, security breaches, or external factors like economic downturns, all leading to delays, disruptions, and additional costs.

  • Inadequate Change Management: The inability to effectively manage changes to the project scope, timeline, or budget can lead to confusion, frustration, and resistance within the team. A rigid approach to change can stifle innovation and make it difficult to adapt to evolving needs.

  • Lack of User Involvement: Not involving users in the design and development process can lead to a product or service that does not meet their needs. User feedback is crucial for ensuring the final product is relevant, intuitive, and valuable.

  • Unrealistic Expectations: Setting unrealistic expectations for the project’s scope, timeline, or budget can set the project up for failure from the start. Unrealistic expectations lead to pressure, shortcuts, and ultimately, disappointment.

  • Micromanagement: Overly controlling the project and stifling the team’s creativity can lead to decreased morale, inefficiency, and missed opportunities. Trusting your team and fostering a collaborative environment is essential for success.

  • Poor Team Dynamics: A team with conflicting personalities, poor communication skills, or a lack of trust can struggle to work together effectively. Fostering a positive team culture and resolving conflicts is crucial for optimal performance.

  • Burnout: Team members who are overworked and under-resourced can become burned out, leading to decreased productivity, errors, and high turnover. Maintaining a healthy workload and promoting work-life balance is essential.

  • Technical Issues: Unforeseen technical challenges can cause delays and disruptions. Staying updated on the latest technologies and having contingency plans are vital for smooth development.

  • External Factors: Events outside of the project team’s control, such as natural disasters, economic downturns, or pandemic outbreaks, can also contribute to project failure. Building flexibility and adaptability into project plans can help navigate unexpected circumstances.

  • The Hidden Costs of Inadequate QA: Skimping on quality assurance (QA) is a false economy. Without thorough testing, both automated and manual, hidden defects and security vulnerabilities can slip through the cracks, leading to crashes, data breaches, and frustrated users. Fixing these issues after launch is far costlier than catching them early through robust QA. A balanced approach that leverages automated efficiency and human expertise ensures a high-quality product from the start, saving time, and money, and protecting your reputation.

  • constantly change team members and team size: A well-oiled machine thrives on consistency, and software development teams are no exception. The allure of mitigating risk by swapping team members with fresh perspectives or accelerating development with a sudden influx of new talent can backfire. These constant fluctuations in team size and composition disrupt the flow of knowledge transfer. New members require time to understand the project’s intricacies, while those departing take valuable context with them. This disrupts communication, weakens collaboration, and ultimately, hinders progress. Instead of a streamlined solution, it creates a revolving door of on-boarding and off-boarding, jeopardizing project momentum and morale. Building a stable team with clear communication channels fosters a deeper understanding of the project, leading to more efficient risk management and a higher likelihood of success.

  • Lack of documentation: The lack of documentation within a project or organization can be a significant obstacle to its success. Documentation serves as a crucial resource for capturing and preserving institutional knowledge, processes, and best practices. Without adequate documentation, team members may struggle to understand how systems work, troubleshoot issues efficiently, or onboard new members effectively. This can lead to increased errors, delays in project timelines, and frustration among team members. Moreover, the absence of documentation can pose significant risks in terms of compliance, security, and continuity, especially during transitions or unexpected events. Investing time and effort into creating comprehensive and accessible documentation is essential for fostering transparency, collaboration, and long-term success within any organization or project.

  • A poor project structure and architecture: A poor project structure and architecture can be detrimental to the success and scalability of a software project. Rather than focusing on complexity, it’s crucial to prioritize creating a clean and clear structure that fosters collaboration and consistency across all teams. Implementing robust code review processes ensures that all contributions adhere to the same standards and guidelines, promoting cohesion and maintainability. Additionally, designing an architecture that allows for easy scalability in the future is essential. While it’s tempting to over-engineer and plan for extensive growth, it’s more practical to focus on building an MVP (Minimum Viable Product) that meets current needs and can be extended incrementally as requirements evolve. This approach avoids unnecessary complexity and ensures that the platform remains adaptable to changes and user growth over the next one to two years without sacrificing stability or performance.

  • Lack of Continuous Improvement: Continuous improvement is often hindered by the pressures developers face, leading to the implementation of subpar or hastily constructed solutions. Consequently, we find ourselves needing to rectify these shortcomings in the future. Additionally, valuable lessons learned from one aspect of a project may necessitate adjustments in other areas. Therefore, dedicating specific time to ongoing improvement and refinement is crucial to ensure the final product maintains a high level of quality.

  • Not Focus on Core Needs: While it’s tempting to cater to every user imaginable, successful software prioritizes core functionality. Trying to please everyone at once leads to feature bloat, a product that’s complex, resource-intensive, and difficult to maintain. Instead, focus on solving a specific problem for a well-defined user group. This targeted approach results in a leaner, more efficient product that delivers exceptional value to its core audience. Future versions can then introduce additional functionalities that complement and build upon the core offering.

What is unit testing and why is It Importance in Software Testing?

Unit testing is one of the software testing types which includes the initial testing phase where the smallest components or the modules of a software are tested individually. With this method of testing, both testers and developers can isolate each module, identify and fix the system defects at a very early stage of the software development lifecycle (SDLC). Primarily, a unit test verifies different behavioral aspects of the system under test and can be broadly classified into state-based and interaction-based unit testing.

A typical unit test consists of three phases which include the first initialization phase where it initializes a small piece of an application it wants to test. The second phase is the addition phase where it adds a stimulus to the system under test and finally, the third phase is the result phase where it observes the resulting application behavior. Evidently, if the observed behavior is consistent with expectations, then the unit test passes else it fails. This indicates there is a problem somewhere in the system under test. These three test phases are named Arrange, Act, and Assert or commonly known as AAA.

What are the benefits of Unit Testing?

� Isolates a section of code and validates its correctness

� Helps in identifying and fixing the bugs at the early stage of the SDLC process

� Assures to reduce the cost as bugs are resolved at the earliest

� Helps the developers to improve the design by allowing refactoring of the code

� Assures in simplifying the debugging process

� With the proper unit testing practice, components that are integrated after the build can assure in achieving a quality�product

Why Unit Testing is important to perform?

unit-testing helps the development teams to understand the code base, validate the correctness of the developed code, reuse the code, and make the changes faster in the code.

With a proper unit testing practice in place, the developers and testers can help to save time as bugs can be identified early in the process as it is the initial phase of testing. And, skipping or limiting the practice of unit testing can adversely increase the defects and it becomes complex to fix them at a later stage. Hence, it is essential to practice unit testing at the initial stage of the software testing process�before planning for the integration testing.

What is the process of Unit Testing?

� The developers write the code in the application for testing the function and would wait for the application to get deployed for removing the test code
� The code is then isolated by the developers to validate the dependencies between the code and other units. This way of isolating the code helps in identifying and eliminating the dependencies.

� Developers significantly make use of Unit test frameworks or unit testing tools for developing automated test cases.

� While executing the test cases, the unit test frameworks help to flag and report the failed test cases. Also, based on the failures in the test cases, the unit test frameworks help to stop the related testing.

Why Documentation Is Very Important for Software Development?

This is mainly a written material, video, image instruction that comes with computer software. The software documentation helps in explaining how to use a service or a program. There is a mainly different type of software documentation such as:

  • Requirements documentation
  • Architecture documentation
  • Technical documentation
  • End-user documentation

In software development, documentation is a key activity that must not be ignored. The more detailed and defined documentation of your project, the better your team will understand what do they need exactly to achieve to make your product thrive.

The codes are needed to be reviewed, unit tests, and automation tests apart from writing, and designing. Documentation is given the least attention which is not right. Documentation is one of the best solutions that can help you in feature if you want to make any changes. It�s very important to take out the extra time to write a proper description that will help in saving a huge amount in the future.

Documentation Will Make Coding Easy:

If anyone wants to understand what exactly happens inside your coding then all you have to do is point them to the documentation. This will help in saving a lot of time as they don�t have to depend on you. If being a developer if you want to understand anything then this even helps you a lot.

  • The codes that are used in creating features are very complicated. When looking at one section of code may not make it clear several other sections are deeply linked to it.
  • All the service comes with a unique API with it. Documentation is needed when writing how to use those API that can be read outside the code.
  • The co-workers in another department can even read the documentation and can know how it works properly.
  • The code you wrote will help in act differently when you look at it. You can even change things if they don�t meet your expectations.

Importance of Software Documentation:

  1. Clarify your business goals, requirements and activities: With a proper documentation, you can share the business goals and requirement with your managers and team mates so that they have a clear vision and goals and the activity they perform will be more towards the success.
  2. Design and Specify your product: This comes in Architectural/Design documents and it gives you complete overview of how your products look like.
  3. Everything is clearly explained: When you makes End User documentation of the product of software, you have to explain each and everything about its working. It describes each feature of the program, and assists the user in realizing these features.
  4. Any body can work on other�s code: If you are a developer, it is not sufficient to write good codes only but you also need to take cares about the documentation part, which can be helpful to other developers while working in a team.
  5. Helpful in proper communication: A good software documentation is helpful in proper communication. The written procedure helps you to make interaction within several departments.

Documentation may be in the form of time records, daily reports by a project manager, schedules, photographs, videos, correspondence either by a letter or an email or fax, filing, or by information logs. The importance of documentation is so tremendous, many project managers are now terming it their top priority while managing any kind of work.

  • Documentation is the best, and sometimes the only way you can keep a record of the work done, the strategies used, the changes that occurred and all the little specifics an average human mind is capable of forgetting. Knowing the history of the project is essential for the current plan of action as well as how you proceed in the future.
  • Your clients want answers all the time. So does your team and your own boss! Last but not the least and very importantly so, you yourself need answers too. Documentation helps you deal with all these queries.
  • While carrying out a project, you may need to document every other thing to protect your own self from being accused falsely. People tend to blame project managers for whatever goes wrong. Documentation in the form of letters, emails, photographs or schedules is proof that protects you from lawsuits or other complications later on.
  • Documentation is evidence of a good project management. It helps you track activities related to the project, find out if time constraints are being met, monitor productivity and plan for the future. A good project manager will never leave any loose ends to his project.
  • By carrying out this important task, the project manager and the stakeholders are all expecting the same outcomes. There are no unpleasant surprises and no unknown risks.
  • Conflicts, disagreements and problems amongst all parties seldom arise. When all aspects of the project are right in front of everyone, it leaves little room for argument.
  • Documentation also helps every individual member involved to have complete knowledge of their responsibilities, have a clear idea of what is expected from them and how they need to manage their work.
  • If the correct record keeping protocol is followed, it gives the project manager complete control over the project by being the best source of knowledge for the entire team.

What Is Cross-Platform Development?

The term �cross-platform mobile app development� or �hybrid mobile app development� is an approach that allows developers to build a mobile solution that is simultaneously compatible with several operating systems and platforms (Android, iOS, Windows).

Hybrid applications have a native look and feel due to the combination of native code with independent code that�s suitable for multiple platforms. Developers write the code once and then reuse it, thus making it possible to release a product quickly.

Business Benefits of Cross-Platform Development

Launching the software simultaneously on various platforms

When you work on cross-platform app development, you can launch your software�quickly on various platforms. The source code is written once for all platforms. This means you don�t need to hire a separate software development team for each platform, as it�s possible to launch and update the software by using a variety of cross-platform development tools.

Faster development time

It requires the deployment of a single script instead of writing separate scripts for each platform. This significantly speeds up development time and cuts time to market, which benefits everyone, from the dev team all the way to marketing.

Reaching a wider audience

Cross-platform application development offers you an opportunity to reach a larger audience. How so? Think about it � if your app is compatible with multiple platforms and operating systems like the web, iOS, and Android, it can be used by a larger number of users. It�s a great way to maximize your exposure � with less effort and time.

Faster and easier updates

Since cross-platform applications are Internet-based, updates are nice and easy. Users don�t have to download separate updates, which would require the maintenance and support of multiple app versions. The app is updated automatically for all customers to ensure they always have the most current version of the app, which positively impacts its performance.

Cost savings & shorter time to profitability

All of the above-mentioned advantages entail significant cost savings. With the development speed, cross-platform development brings, your time-to-market for each platform is shorter than if you had to create each app from scratch. This means you can get your software to generate revenue much sooner. You don�t need to maintain a software development team for each platform you launch your app to, which will bring significant savings over time.

Choose a Cross-Platform Development Tool

Let introduce 3 famous cross-platform mobile development tools:

React Native

This cross-platform framework was introduced by Facebook in 2015. React Native caused an enormous wave in the trend for hybrid frameworks. Since its debut, it has become one of the most popular mobile application development frameworks. Well, it is due to its code reusability feature and ready-to-apply elements that considerably shortens development time. Also, this framework can render a native-like interface�that users love.


Xamarin launched in 2011. The framework was once independent but later acquired by Microsoft. Xamarin is an open-source framework that uses C# coding, which means it can work on any platform, including Android and iOS.


Flutter is the latest framework among the three on the list. This is another open-source, cross-platform framework that seamlessly creates native interfaces for Android and iOS. This framework is perfect for startups building a minimum viable product (MVP). Instead of creating two separate apps for Android and iOS, you can build Flutter cross-platform apps�that look native on both platforms.

Why are Wireframes so important?

Wireframes are blueprints that illustrate the elements of a website. Creating a wireframe gives the client, the developer, and the designer an opportunity to take a critical look at the structure of the website, web application, or mobile application and allows them to make revisions easily. Most teams discuss the requirements with their clients, and maybe sketch a few quick ideas on paper, and then jump right into Photoshop to design the layout or into Dreamweaver to do the coding. This is not always the best approach as this can result in hours of productive time being wasted on revisions. It�s always best to design wireframes as an initial step in the designing process to save loads of time in the long run. By doing this, you can address problems early and not wait to resolve the issues during the full-color phase.

Just simple and clear

Having an unpolished framework minus the aesthetic details eliminates the distraction of an element�s visual treatment. A simple wireframe without any color distraction will let you get important feedback on sizing, layout, and placement without your client making life harder for you.

Get a close-up view of the web site design

Project requirements might seem like excellent viable ideas during project initiation, but unfortunately, projects are rarely simple. Anyone with experience will know the number of unforeseen problems that you�re likely to face when you start drawing the design ideas on paper. Wireframes take considerably less time to design than Photoshop layouts, so you can spend time early on using wireframes to map out the functionality of the pages. This will help you get a thorough understanding of the user experience at the early stage and therefore identify potential usability problems with the design. It�s better to make adjustments early rather than spending time on full revisions.

Know your client better

Working on wireframes will let you understand your client�s ideas better. The feedback you get from your client and your interaction with them will give you a better understanding of what to expect during future stages of the project. For example � when you initially layout quick line drawings of the page, the client might comment on a particular element on the layout. As you�re working through the process of wireframing you may notice that the client is consistently commenting on certain elements. This will help you track the feedback patterns and learn about what your client wants to see and what they don�t like. Having this knowledge and applying it to the future phases of your project will save considerable amounts of time.

Save time and effort

It takes a lot more time, effort, and expertise to create a full-color layout on Photoshop than a wireframe. The first time your client will see the finished design is after you have spent all the effort creating it. But design changes are inevitable and more time and effort will be spent making the revisions. However, when we review wireframes, both internally and with clients, design changes can be reworked in a matter of minutes. If you don�t like the size of the button, make it smaller. If it is too small, then tweak it a bit to the perfect size. Wireframing makes it quick and inexpensive to make revisions on any day.


What are the steps involved in the digital transformation plan?

First step: perception

The first and the most important step in digital transformation is the feeling of need among the senior managers of the organization. Lack of understanding will lead to non-cooperation and non-cooperation will be effective in the failure of the plan.

Second step: strategy planning and formulation

At this stage, the needs of the organization at all levels will be identified in general and without going into details. Based on the identification, the priorities of the organization will be extracted and the overall strategy of the transformation plan will be formed.

Third step: planning and recognizing and analyzing the requirements of micro-strategy formulation

At this stage, based on the defined priorities in the previous step, an accurate understanding of the requirements of each system and each process begins and the path of system design and then development to the establishment and improvement of the system is planned. The output of this stage will be used for the production of systems.

Fourth step: implementation

This step can be started simultaneously with the second step to implement the infrastructure, and based on the priority set in the previous step, the systems will be implemented based on the latest technology in the world and will be connected to each other.

Fifth step: Creating values

after implementation of each system, first, the desired system will be operated on a trial basis, which after resolving the problems in the pilot phase, will be fully operational at the level of the entire organization.

Sixth step: monitoring system performance during implementation and plan for subsequent improvements

At this stage, all exploited systems are thoroughly reviewed and new improvements and ideas are identified in a written form and re-entered in the development stage.

Why do growth managers need to understand the demand for change and get involved?

The first requirement to begin change is to understand the need for change in the organization�s senior managers.
Due to the complexity of organizational change and the initial defensive positions among employees and middle managers in establishing organizational change, the support of senior managers is very important. The organization�s senior managers should not only support these digital transformations but also should take the role of leadership and guidance of this change in the organization and play a role as an active member in the field of organizational transformation. The following are some of the most important roles of senior managers in this development:

  • Provide the basic foundations needed for organizational change
  • Patience and support in getting the job done
  • Fully prepared to deal with unexpected issues and try to find a solution
  • Leading middle managers and employees and preparing the organization to accept change
  • Dealing with barriers and obstacles to change and paving the pattern of routes

How we could work on your projects?

Fixed price projects

It is called �money for the result, a model defining the service to be provided very accurately, and then sets a single price for the project, regardless of how much time and expense the supplier�s company incurs.

When is the model used?

Exact requirements, detailed specifications, strict deadlines for delivery. The customer knows what he will get at the end of the development period. It is ideal for projects with fixed requirements, budgets, and strict deadlines.

Customer advantages

  • cThe fixed delivery time. The project plan is known.
  • Warrpanty
  • Minimum risks

?ustomer requirements

Exact specification. All changes to the specification are estimated and planned separately.

Supplier requirements

Exact estimation and Project Plan. Meeting the deadlines. Adequate Quality of Service.

How the work scope is defined?

The scope is set in the specification and is implemented in the project plan.

How the work costs are defined?

The price of the project is based on estimation and is a part of the commercial offer. Fees are based on the estimation model, personal rates, and risks.

Warranty and post-delivery support

The warranty period is for three months. During this period, all bugs should be fixed by the supplier for free. The specification is used as a baseline for identifying bugs. Post-delivery support should be carried according to a separate contract and is to be paid separately.

Time and material

They are also called �money for spent time & resources. The supplier provides specialists of a specific professional level, and the customer pays only for the time and resources spent on the project. In the case of partial workload, the minimum quota per month is set up, and terms of specialists� availability influence on rates.

When the model is used?

No complete vision of the final product and no exact terms of delivery. Possibility for the creation of a work team with a specified workload. Paid min. Quota (for example, 50% of the usual month workload).

Ideal for Agile development methodologies. Suitable for projects developing MVPs, prototypes, or for teams that are part of remote customer teams.

Customer advantages

  • Possibility to start with partially defined requirements
  • Medium hourly rate
  • Flexibility in work volumes

?ustomer requirements

Partial requirements. The adequate workload for the team(according to the minimum quota).

Supplier requirements

Rough estimation for planning. Adequate Quality of Service.

How the work scope is defined?

Upon agreement. Usually, work is set in the form of short user stories that might be made more precise during implementation. An approximate Project Plan and estimation can be provided as an orientation.

How the work costs are defined?

Daily rates for different specialists are agreed on upfront. At the end of each month, the supplier provides the customer with the invoice based on the amount of time and resources expended. Weekly reports on spent time are sent to the customer.

Warranty and post-delivery support?

No warranty is provided. The same resources provide Post-delivery support within the bounds of the T&M model.

Dedicated team

The supplier will build a team of resources according to customer project requirements. Payment is made according to allocated team time. The customer is responsible for providing an adequate workload to keep the dedicated team busy. The supplier offers estimates for planned work, but these estimates are used for planning, not price estimation, or invoicing.

When the model is used

No complete vision of the final product and no exact terms of delivery. Need for long-term expertise to focus on a fixed team. Assumed 100% of the workload, paid downtime.

Ideal for regular product development & support. Ideal for Agile development methodologies. Suitable for projects developing MVPs, prototypes, or for teams that are part of remote customer teams.

Customer advantages

  • Fixed teams with a focus on one customer
  • The lowest hourly rate among all models
  • Full control & full availability of the team
  • Collected expertise

?ustomer requirements

Preparing an adequate workload for the team.

Supplier requirements

Rough estimation for planning. Adequate Quality of Service.

How the work scope is defined?

Upon agreement. It can be set in an approximate Project Plan.

How the work costs are defined?

Monthly rates for different specialists are agreed on upfront. Payment is made upfront for the whole month of the team allocation. Weekly reports on spent time are sent to the customer.

Warranty and post-delivery support

No warranty is provided. The same resources provide Post-delivery support within the bounds of the dedicated team.

Why digital transformation is essential in the organization?

In the new millennium, businesses� vision for digital transformation has shifted from a one-time event to an ongoing strategy. These changes are happening so fast that there is no time to rest and the companies, like sharks, must be constantly moving to survive in the water and the stakeholders must be fully aware of the adoption of new technologies to be able to move fast in the global market. And it�s obvious that the ability of businesses to compete in the global market is directly affected by the speed with which they adopt new technologies.
We have to say that digital transformation for the companies, especially the traditional ones, is an essential requirement that will be imposed on your business by the market, customers, and lifestyle changes. No matter how big your organization is or how much market share or power it has, the power and market share will gradually shrink as customer behavior and tastes change. In return, implementing digital transformation can ensure the survival of your organization or better yet, stabilize market share, or in a much better way, can increase your market share and profit margin. So digital transformation is a matter of survival.

What goals will you achieve after implementing the digital transformation into your company?

  1. Achieving a fully digital organization: This way, all traditional processes will be transformed and modern digital processes will be replaced.
  2. Access to up-to-date and real statical data: All the statical data will be real and up-to-date and you can rely on them to make strategic decisions in the organization.
  3. Simplification of the activities and reduction of costs: With this method, the workflows will improve and digital systems come to help the users and in addition to simplifying processes, costs are also reduced.
  4. Changing the organizational processes: in the process of digitizing organizations, many traditional organizational processes will evolve and be optimized and efficient in the new direction
  5. Increase system agility and efficiency: By simplifying work processes, in addition to agility in providing services, system productivity will also increase and will be effective in the growth of the collection
  6. Creating integration and communication between systems: all the data in all systems will be in connection and integrated systems based on modern technology will be achieved.
  7. Paving the way for further business development: Recording the advances that have been made, the organization can complete its development process by relying on information at a higher speed and managers can make more accurate decisions
  8. Evolving the attitudes of managers and employees: By evolving in systems and organizational methods, the way of thinking of managers and employees will also change and you will see organizational change.
  9. Increasing customer and employee satisfaction and market share: after the establishment of new systems and methods, we gradually see an increase in customer and employee satisfaction and an increase in market share, and the development path of the organization will be smoother.

What’s the difference between digitalisation, digitisation and digital transformation?

Digitalisation, digitisation and digital transformation are three words that sound very similar but have totally different meanings. We?ll take a look at the differences here.

What is digitisation?

Digitisation is the process of converting information from a physical format to a digital one.?It means converting something non-digital into a digital representation to be used by computer systems and automate processes or workflows. Digitisation enables to creation of business value, which needs data.?It helps to lay the foundation for business use cases that leverage the data.


  • Scanning a paper document and saving it on a computer’s hard drive as a digital document, like PDF.
  • Going from notes on paper to typing them up in an Excel spreadsheet.
  • Converting from analog VHS cassettes to CD, DVD, or Blu-Ray discs containing digital data.

What is digitalisation?

digitalisation refers to enabling or improving processes by leveraging digital technologies and digitized data. One definition of the word is the utilisation of digital technology in order to streamline and change processes. Customer service is one example. Many businesses have moved from a telephone-based service to a digital solution in the form of a chat facility directly accessible online. Some even use an AI-based chat solution which does not require personnel. Although the method of providing customer service is the same as ever, the process of creating a case has become more seamless since the introduction of digital technology.

Digitalisation of a company needn?t entail digitalisation of the entire operation and is usually a means of making certain processes faster and more straightforward.

Digitalisation increases productivity and efficiency while reducing costs.? Digitalisation improves an existing business process or processes but doesn?t change or transform them.? That is to say, it takes a process from a human-driven event or series of events to software-driven.


  • Uploading a PDF document from a computer’s hard drive to the cloud and sharing it with many people to analyze the data;
  • Converting an Excel spreadsheet to a Google Sheet stored in the cloud. The platform provides a structured environment where the documents can be shared among several users. Still, a Google Sheet itself requires human interaction to keep it up to date.
  • Uploading digital movies from CD, DVD or Blu-Ray discs to online services. People can download or rent them.

What is a digital transformation?

Digital Transformation takes place when a company carries out digitalisation of its entire operation, and is thereby a more extensive and wide-ranging process. Digital transformation may involve the gradual digitalisation of internal processes until the company has fully completed the digitalisation process. There is no exact template outlining how digital transformation should be carried out, and how long it takes, but a strategic, goal-orientated approach is a common feature of every process.


  • Reading the data from an online PDF or moving the data from a Google Sheet into an app or system that will analyze the data. The goal is to provide us with insights to offer new products or improve customer service. This process doesn’t need a lot of human interaction because is automated. As a result, it enhances efficiency, reduces costs, and may lead to increased sales.
  • Streaming movies online. Collecting data from clients to analyze it, preparing individual recommendations, offers, and advertisements.