Turn Data into Dollars: The Small Business Guide to Email Marketing and Customer Retention

In today’s digital age, many small businesses face competition locally and from around the globe. That’s why more and more small companies are digitally transforming their businesses. However, most businesses face a significant challenge during digital transformation: how do you keep customers’ loyalty?  In this case, email marketing becomes a powerful tool that helps companies not only to communicate consistently but also to personalise communication. So why are e-marketing emails crucial for small businesses as well as startups? You can find the answer in this article.

Why Email Marketing?

Email Marketing is more than just a medium for delivering news. It’s a platform that directly involves your customers in your business, sparking their interest in your offerings. Here’s a closer look at the benefits of email:

1.   Cost Effectiveness: 

Email marketing is attractive to small and medium-sized businesses because of its lower cost budget than traditional marketing strategies. Email marketing is less costly and has a high return on investment for SMEs with low marketing budgets. 

2. Customer Retention: 

For small businesses, retaining customers can be more cost-effective than acquiring new ones. Regular, relevant email communication helps keep the business top-of-mind and can encourage repeat business.

3. Targeted Messaging: 

Email marketing is a highly effective marketing strategy. Small and medium-sized businesses can increase customer conversion and engagement rates by customising email content and segmenting who they send to.
4.   Direct Customer Interaction: 

Email marketing provides a direct communication channel with customers, allowing for instant dissemination of information about promotions, new products and updates. This immediacy can prompt customers to respond and take action quickly. Additionally, email marketing platforms support interactive elements such as surveys, polls, and calls to action that engage customers and encourage them to participate actively in your brand’s campaigns.

5. Measurable Results:

Small businesses can use the email platform to analyse customer dynamics in detail, tracking open rates, click-through rates, conversion rates and other essential metrics. This data can help optimise a company’s marketing strategy.

6. Enhanced Brand Awareness:

Sending regular emails and interacting and connecting with customers constantly helps maintain consistent brand awareness. Small and Medium-sized businesses can share their journeys, successes, and values with their customers through emails, deepening the emotional connection between the brand and its customers through storytelling.

7.  Increased Website Traffic:

Email marketing is an effective way to distribute content such as blog posts, case studies and whitepapers to drive traffic to your website and improve its SEO performance. Including promotional links and offers in your emails can drive high volumes of traffic to your website, resulting in increased engagement and sales.

By taking advantage of these benefits, small businesses can not only increase their marketing efficiency, but also build stronger, more meaningful relationships with theircustomers, ultimately driving business growth and corporate development success.

Key Statics on Email Marketing’s Performance

Email marketing is very effective at retaining customers, which is crucial for small businesses. It can cost up to seven times as much to acquire new customers as it does to retain existing ones. At least more than half of businesses believe email marketing is critical to achieving customer retention goals.Here are some key statistics that highlight its performance and impact:

Customer Retention: Email marketing helps maintain high customer retention rates. For example, most apps and software have a customer retention rate between 6% and 20% within two months. 

Impact on Purchase Frequency: Highly engaged customers nurtured through email marketing purchase 90% more often than less engaged customers.

Revenue from customer retention: About 65% of a company’s business comes from existing customers, suggesting retention-focused strategies such as email marketing is important. 

Direct purchases: In 2023, 52% of consumers will purchase directly through email, demonstrating the direct impact email marketing has on sales.

Additional Key Statistics:

Segmentation and Personalization: Segmented email campaigns can result in a 760% increase in revenue.

Mobile Optimization: Responsive email design can increase mobile click rates by up to 15%. Over 57% of marketers plan to apply mobile-friendly designs in their campaigns.​

Open Rates: The average open rate for emails across industries is around 20.81%, with welcome emails having a particularly high open rate of 68.6%. 

Click-through rates: The average click-through rate for emails is around 2.6-3%, with emails containing images seeing an almost 10% increase in open rates 

These data demonstrate that email marketing is a crucial marketing strategy for small businesses. Through email marketing, small companies can grow their revenue and maintain a specific customer retention rate.

How does Email Marketing Maintain Customer Connections?

Keeping in touch with existing customers is crucial to the longevity and success of any small business. Email marketing can help small enterprises sustain themselves long-term by directly communicating with customers. Here are some of the ways email marketing can help maintain and strengthen those connections:

Personalised Communication

Email marketing allows you to send personalised messages to your customers. Using customer data, you can include recipients’ names in your emails, recommend products based on past purchases, and offer special deals on items they like. Such personalised emails will make your customers feel different and valued, leading to a deeper connection with your brand.

Regular Updates

Keeping your customers up-to-date with your latest products, services, and promotions is essential to maintaining their interest. Regular email newsletters can provide up-to-date information on new products, upcoming events and company news, ensuring your customers are always connected and engaged with your brand.

Exclusive offers and rewards

You can attract loyal customers with exclusive offers, discounts, and early access to new products, significantly increasing customer retention. By sending these rewards via email, you can create a sense of exclusivity and appreciation that encourages customers to remain loyal to your brand.

Feedback and Engagement

Email marketing provides a great platform for gathering customer feedback and driving engagement. For example, sending out surveys, soliciting reviews or encouraging customers to share their experiences all help you gather valuable insights and improve based on their suggestions. Additionally, engaging with your customers via email shows that you value their opinions and are committed to providing the best possible experience.

All of these methods could help you retain your existing customers, contribute to the sustainability of your business, and ensure a steady income.

How can email marketing be applied to your business?

We hereby encourage you to use e-marketing strategies for your company’s business. Here are some steps you can consider adopting: 
1. Choose the right email marketing platform: Depending on the needs of your budget, choose the exemplary email marketing service for you. We can provide you with a great email marketing platform that can continuously analyse and monitor your audience, increasing your customer retention rate.

2. Build an email list: Legally and compliantly collect email addresses. You can collect emails through a sign-up form on your website, a sign-up form during the checkout process, or a sign-up form at a brick-and-mortar shop.

3. Segment your audience: Segment your email list into different sections based on criteria such as your customers’ purchase history or level of engagement. This way, you can tailor your email content to various groups to increase the relevance and effectiveness of your campaigns.

4. Create engaging content: Create more content that resonates with your audience. This can include promotional offers, newsletters, updates on new products or services, and relevant tips or advice. The key is to provide valuable content that keeps subscribers engaged and reduces the likelihood of unsubscribing.

5. Monitor and analyse performance: Use analytics tools regularly to track your emails’ open, click-through, and conversion rates. These metrics are critical to understanding the ROI of your email marketing campaigns.
Through these steps, you can make significant progress in your business and increase your customer retention rate. 

Don’t let your customer relationships fade away. Start investing in an email marketing strategy today and see how consistent, small efforts can yield substantial financial returns and foster lasting customer loyalty.

Zimeng Cui

Sales and marketing specialist

Raznameh Group

Time is Money: How Digitizing Work Saves Time and Fuels StartupGrowth

Time management and digitizing the regular working routine have motivated business owners to review their strategies for efficient collaboration and enhanced productivity by deploying intelligent software.

Are you looking for the right direction to fuel your startup growth? This article will introduce the transformative potential of automation, shedding light on various aspects beyond specific solutions!

In today’s fast-paced business landscape, integrating Enterprise Resource Planning (ERP) systems has become increasingly essential for startups seeking to streamline their operations, enhance efficiency, and drive sustainable growth.

For example, Odoo is a widely recognized and trusted centralized ERP system offering a comprehensive suite of tools. Based on Fedorychak 2023, it currently supports nearly 80 languages, including most of the most widely spoken languages. With the “On-premise” offer, Odoo’s official website has declared it the most installed business software in the world, with more than 5,000,000 users worldwide.

Unlock digital transformation and cost savings with Raznameh Group’s expert Odoo implementation. We help businesses streamline operations, boost efficiency, and empower growth.

While ERP systems streamline internal processes and optimize resource management, CRM software complements these efforts by focusing on nurturing customer relationships and driving sales growth. By deploying these intelligent software solutions, startups can reorganize operations by transcending individual tools, promoting seamless collaboration across departments, and enhancing overall efficiency through digitized workflows.

The beauty of automation lies in its modular architecture, allowing startups to tailor solutions to evolving needs by integrating additional functionalities such as marketing automation, customer support, and advanced reporting mechanisms, thus empowering agility in a competitive landscape. Furthermore, automation enables startups to harness the power of data-driven insights, facilitating effective lead management, opportunity tracking, and prioritization. This precision in decision-making accelerates sales growth, positioning startups for success in the dynamic digital marketplace.

Additionally, the journey of digitization extends to e-commerce platforms, where startups entering online retail must align with platforms suiting their growth objectives. Let’s now shift our focus to this critical aspect with some best cases. While the famous e-commerce platform Amazon offers vast reach and support, alternatives like eBay provide unique opportunities for niche carving. These platforms function as innovation hubs, granting startups access to cutting-edge technologies, mentorship, and funding via initiatives like Amazon’s Launchpad or eBay’s auction-style listings, thereby amplifying their presence and driving growth. For startups venturing into the world of online retail, selecting the right e-commerce platform is essential for establishing a strong digital presence, attracting customers, and facilitating transactions. 

Turn your business into a thriving online store with Raznameh Group’s e-commerce solutions. We leverage powerful tools like Odoo, WooCommerce, and Magento to create a cost-effective platform that perfectly fits your needs and drives sales.

In parallel, platforms like WordPress offer versatile solutions for startups aiming to establish a robust online presence. With its user-friendly content management system (CMS), an extensive selection of themes and plugins, and strong integration with e-commerce features, WordPress empowers startups to create tailored websites and integrate e-commerce functionalities seamlessly, helping startups distinguish themselves in this digital business era.

At Raznameh Group, we empower businesses of all sizes with best-in-class WordPress solutions. Leverage the vast features of WordPress for a cost-effective website or blog, perfect for launching your online presence. For enterprise clients, we offer a powerful self-hosted Enterprise portal (Raznameh 360) solution – your custom portal to accelerate digital growth.

In conclusion, the journey of digitization transcends individual solutions, encompassing a spectrum of tools and strategies aimed at empowering startups to thrive in the digital age. By embracing automation and leveraging the transformative power of digitization, startups can chart a course toward sustainable growth and success. The future is digital – seize the opportunity and unlock your startup’s full potential. Go ahead! Next is yours!

Kailun Fan

Sales and marketing specialist

Raznameh Group

Unlocking Business Success: The Power of ERP for Efficiency, Satisfaction, and Sales

In today’s fast-paced business environment, staying ahead of the competition requires more than just keeping up with the latest trends—it demands a strategic approach to managing operations, resources, and customer interactions. This is where Enterprise Resource Planning (ERP) systems come into play.
Did you know that approximately 47% of companies worldwide rely on ERP applications to streamline their processes and drive growth? With the global ERP software market projected to reach USD 85,842.11 million by 2028, it’s evident that ERP is not just a passing trend, but a cornerstone of modern business operations.
But what exactly is ERP, and why does it matter? In this comprehensive guide, we’ll delve deep into the power of ERP for boosting efficiency, satisfaction, and sales. From actionable tips to real-world examples, get ready to unlock the secrets of ERP success and propel your business to new heights.

Understanding ERP Systems

What is ERP?

Imagine your business as a complex puzzle, with various departments, processes, and data scattered across the board. ERP serves as the master puzzle solver, integrating all these pieces into a cohesive whole. At its core, ERP is a suite of integrated applications designed to streamline and automate business processes across finance, human resources, supply chain, manufacturing, and more.
With ERP, disparate systems and manual processes are replaced by a unified platform that centralizes data, enhances collaboration, and provides real-time insights. From managing inventory and orders to tracking financial transactions and analyzing customer data, ERP empowers businesses to operate more efficiently and make informed decisions.

Why ERP Matters: Benefits and Advantages for Businesses

  • Streamlined Processes: ERP integrates all core business functions into a single system, eliminating silos and streamlining workflows. From procurement and inventory management to order fulfilment and financial reporting, ERP automates processes and reduces manual tasks, saving time and improving operational efficiency.
  • Enhanced Decision-Making: With real-time access to accurate data and analytics, ERP empowers businesses to make informed decisions. Whether it’s forecasting demand, optimizing inventory levels, or identifying market trends, ERP provides actionable insights that drive strategic planning and business growth.
  • Improved Collaboration: ERP fosters collaboration across departments and teams by centralizing data and communication channels. From sales and marketing to finance and production, employees can access relevant information, collaborate on projects, and align their efforts towards common goals, enhancing productivity and teamwork.
  • Scalability and Adaptability: As businesses evolve and grow, ERP systems scale seamlessly to accommodate changing needs and requirements. Whether it’s expanding into new markets, adding product lines, or acquiring new subsidiaries, ERP provides the flexibility and scalability to support business expansion without disruption.
  • Cost Savings: By consolidating multiple systems and automating manual processes, ERP reduces operational costs and improves resource utilization. From reduced inventory carrying costs to lower administrative expenses, ERP delivers tangible cost savings while maximizing efficiency and profitability

Revolutionize your operations with Raznameh Group’s custom-tailored ERP solutions. We deliver high-impact services to optimize your organization’s efficiency and unlock its full potential.

Maximizing Business Potential

Enter ERP (Enterprise Resource Planning) systems – the secret sauce behind many successful enterprises. But how exactly does ERP make such a significant difference? Let’s explore how ERP can turbocharge your efficiency, skyrocket customer satisfaction, and supercharge sales, backed by real-world data and actionable tips.

Driving Efficiency: The ERP Advantage

Data-Driven Decision Making: ERP systems integrate data from various departments, providing a holistic view of your business operations. This streamlined approach can reduce the time to make business decisions by a whopping 36%.

Streamlined Processes: Imagine a well-oiled machine, where every cog turns seamlessly. That’s what ERP does for your business processes. By automating routine tasks and optimizing workflows, ERP can save manufacturers up to 22% in operational costs.

Actionable Tip: Identify bottlenecks in your current processes and leverage ERP modules like supply chain management to streamline operations. Don’t forget to train your team thoroughly to maximize the benefits of automation.

Enhancing Satisfaction: The ERP Effect

Personalized Customer Service: In today’s hyper-competitive market, personalized experiences are non-negotiable. ERP systems with integrated CRM (Customer Relationship Management) modules empower you to understand your customers better. This leads to enhanced satisfaction and loyalty.

Improved Communication: ERP fosters seamless communication across departments, ensuring that every customer interaction is smooth sailing. Moreover, 47% of organizations improved most business processes with their ERP investments.

Actionable Tip: Leverage ERP-CRM integration to gather customer insights and tailor your offerings accordingly. Encourage cross-departmental collaboration to ensure a cohesive customer experience from inquiry to purchase and beyond.

Supercharging Sales: The ERP Edge

Data-Driven Sales Strategies: ERP systems provide invaluable insights into customer preferences, buying patterns, and market trends. Armed with this data, your sales team can craft targeted strategies that hit the bullseye every time.

Streamlined Order Management: Say goodbye to order processing headaches. With ERP, orders flow seamlessly from sales to fulfilment, ensuring timely delivery and happy customers.

Actionable Tip: Utilize ERP’s sales forecasting capabilities to anticipate demand and stock up accordingly. Invest in mobile ERP solutions to empower your sales team with real-time information, allowing them to close deals on the go.

At Raznameh Group, we understand every organization has a unique DNA. That’s why we specialize in developing and customizing ERP solutions that perfectly fit your specific needs.

The Future of ERP: Trends and Innovations

The future of ERP is poised for remarkable evolution, driven by cutting-edge technologies, and shifting market dynamics. As businesses increasingly recognize the transformative potential of ERP systems, the landscape is primed for innovative advancements.

One significant trend shaping the future of ERP is the integration of artificial intelligence (AI) and machine learning (ML) capabilities. According to industry experts, AI-powered ERP solutions are expected to revolutionize decision-making processes by leveraging predictive analytics and automation. This fusion of AI with ERP will not only enhance operational efficiency but also enable businesses to glean actionable insights from vast datasets in real-time, empowering them to make strategic decisions with unprecedented agility.

Additionally, the rise of industry-specific ERP applications tailored to the unique needs of various sectors is anticipated to drive customization and specialization, fostering greater alignment between technology and industry requirements. Moreover, the continued expansion of cloud-based ERP solutions is poised to democratize access to advanced functionalities, enabling even small and medium-sized enterprises to harness the power of ERP without the burden of hefty infrastructure investments.

With these transformative trends on the horizon, the future of ERP promises to unlock new frontiers of efficiency, innovation, and competitiveness for businesses across the globe.


In summary, the journey through the transformative realm of ERP has illuminated its profound impact on business dynamics. From bolstering efficiency to elevating customer satisfaction and turbocharging sales, the statistics speak volumes. ERP systems are not mere tools but formidable catalysts for organizational evolution. They streamline operations, empower decision-making, and foster growth in ways previously unimaginable. As we navigate the complex terrain of modern commerce, one thing is clear: embracing ERP is not just a choice; it’s a strategic imperative. To stay ahead in today’s competitive landscape, businesses must heed the call to action and harness the power of ERP for a sustainable advantage. The era of potential awaits those bold enough to seize it.
Are you ready to unlock your business’s true potential with ERP?

Farah Masyitah binti Abd Kharis

Sales and marketing specialist

Raznameh Group

Unleash the Power of Efficiency: Streamlining Recruitment with Digital Solutions

In today’s fast-paced business environment, staying ahead in the recruitment game is more challenging than ever. Traditional methods of hiring are becoming increasingly inadequate in the face of rapid technological advancements and a fiercely competitive job market. To address these challenges, more companies are turning to digital solutions to streamline their hiring processes, enhance efficiency, and secure top talent.

The Traditional Recruitment Challenges

Recruitment traditionally involves labour-intensive processes that are both time-consuming and costly. HR professionals spend countless hours manually sorting through resumes, scheduling interviews, and conducting follow-ups. This not only leads to inefficiencies but also increases the risk of overlooking qualified candidates. Additionally, without a centralized system to store and manage candidate information, much valuable data is lost, making the process of identifying suitable candidates for new positions repetitive and tedious.

  1. Limited Talent Pool and Engagement Challenges:
    Traditional recruitment methods often limit the talent pool to local candidates actively seeking jobs, overlooking a vast array of passive candidates who might be perfect for the role but are not actively job searching. This limited reach is compounded by generic and impersonal job postings that fail to engage or excite top talent, particularly those in high demand who might have multiple career options. Improving the way job postings are crafted and expanding the recruitment reach through digital platforms can help attract a wider and more qualified audience.
  2. Unconscious Bias and Inaccurate Candidate Matching:
    Resumes and CVs often prioritize traditional markers of success, such as prestigious educational backgrounds, over demonstrably relevant skills and experiences. This can lead to unconscious biases during the screening process and result in inaccurate candidate matching, where the selection process favors those who “look good on paper” rather than those who are best suited for the role. Implementing more objective screening methods, such as skill assessments and structured interviews, can help mitigate these biases and improve match accuracy.
  3. Inefficiencies in Time and Cost:
    The traditional recruitment process is notoriously time-consuming and costly, involving extensive manual tasks such as sorting resumes, scheduling interviews, and conducting follow-ups. These inefficiencies not only slow down the hiring process but also increase costs related to job boards, recruitment agencies, and advertising. Automating routine tasks and leveraging an Applicant Tracking System (ATS) can significantly reduce both time and financial expenditures, making the process more efficient and cost-effective.
  4. Slow Hiring Processes and Poor Candidate Experience:
    Lengthy hiring processes are a significant drawback in a competitive job market, often leading to lost opportunities as top candidates accept other offers. This slow process often results in a negative candidate experience, damaging the employer’s brand and making it harder to attract talent in the future. Streamlining hiring steps and maintaining clear, respectful communication with candidates throughout the process can enhance the candidate experience and speed up hiring.
  5. Employer Branding and Candidate Experience:
    A weak employer brand and a poor candidate experience can significantly hinder a company’s ability to attract and retain top talent. Enhancing the employer brand through positive candidate engagements, transparent communication, and an inclusive hiring process can help create a more attractive work environment and strengthen the company’s reputation in the job market.

How Digital Solutions Can Revolutionize Your Hiring Process

The way we find and recruit top talent is undergoing a massive transformation. Digital solutions offer a range of tools that can streamline the hiring process, improve efficiency, and most importantly, find the best fit for your company. Here’s how:

  • Enhanced Automation:
    Repetitive Tasks: Manual processes like scheduling interviews, sending emails, and collecting basic information can be automated with Applicant Tracking Systems (ATS). This frees up recruiters’ valuable time to focus on higher-level tasks like candidate evaluation and building relationships.
  • Improved Candidate Experience:
    • Streamlined Applications: Digital platforms allow candidates to apply with a few clicks, upload resumes and portfolios easily, and track the progress of their application. This creates a positive first impression and keeps them engaged throughout the process.
    • Faster Communication: Automated communication tools can keep candidates informed about interview scheduling, next steps, and overall company updates.
      This transparency fosters trust and improves the overall candidate experience.
  • Data-Driven Decision Making:
    • Skills Assessments: Online assessments can objectively evaluate a candidate’s skills and knowledge related to the specific job requirements. This removes bias from the initial screening process and provides recruiters with valuable data to make informed decisions.
    • Candidate Analytics: Digital tools can track key recruitment metrics, such as time-to-hire and cost-per-hire. This data analysis allows companies to identify areas for improvement and optimize their hiring strategies.
  • Reduced Bias and Increased Diversity:
    Wider Talent Pool: Digital platforms can help companies reach a broader range of candidates through targeted online advertising and social media recruitment strategies. This increases the chances of finding the best talent, regardless of location.

Revolutionize your HR and recruitment with Raznameh Group’s self-hosted digital solutions. Take control of your talent pipeline with a streamlined system that simplifies tasks, saves time, and empowers your team.

Why is self-hosted recruitment better than SaaS?

In the evolving landscape of software deployment, organizations often grapple with the decision between using Software as a Service (SaaS) and opting for self-hosted solutions. Software as a Service (SaaS) refers to a software distribution model where applications are hosted by a third-party provider and made available to customers over the internet. Self-hosted solutions involve the organization taking complete control of the software installation and maintenance on their own infrastructure.
Here are some reasons why self-hosting, particularly for specialized applications like Odoo, might serve an organization better than a cloud-based SaaS solution:

  1. Complete Control Over the Deployment Environment: With self-hosting, companies maintain total control over their deployment environments. This autonomy allows firms to configure their systems exactly according to their specific security standards, operational procedures, and compliance requirements, without being constrained by the limitations of a SaaS provider’s architecture.
  2. Enhanced Security and Compliance: Self-hosted solutions enable organizations to implement their own security protocols and adhere strictly to industry compliance standards without relying on a third party. For businesses handling sensitive data or operating under stringent regulatory guidelines, self-hosting can offer a level of security reassurance that might be harder to achieve with SaaS solutions.
  3. Customization and Flexibility: Self-hosted platforms offer unparalleled customization opportunities. Organizations can modify the software to fit their unique processes, integrate with internal systems without restrictions, and develop custom functionalities that might not be available in standardized SaaS offerings. This flexibility is particularly beneficial for companies with complex or niche requirements.
  4. Cost Predictability and Optimization: Although the initial setup for a self-hosted solution can be resource-intensive, it often leads to more predictable costs over time. Organizations can optimize their investments based on actual usage and avoid recurring subscription fees or pricing changes imposed by SaaS providers. This can be especially advantageous for large enterprises or those with fluctuating demands.
  5. Independence from Vendor Lock-in: Relying on a SaaS provider can sometimes result in vendor lock-in, where switching providers or moving to a different deployment model becomes cumbersome and costly. Self-hosting mitigates this risk, giving organizations the freedom to
    change or upgrade their systems as they see fit without being tied to a specific vendor’s ecosystem.
  6. Long-term Reliability and Performance Control: By managing their own servers and infrastructure, organizations can ensure that their systems are optimized for the best possible performance and are not subject to the outages or slowdowns that might affect a shared cloud service. This control can be critical for applications where performance and uptime are paramount.
  7. Data Sovereignty: Self-hosting allows organizations to maintain full control over where their data is stored and how it is handled, which is an essential consideration for businesses operating in jurisdictions with strict data residency requirements.
  8. Dedicated Resources: When self-hosting, the resources are dedicated solely to one organization, rather than shared among multiple tenants as in a SaaS model. This can lead to better resource allocation, reduced risk of performance bottlenecks, and an overall more tailored IT environment.

At Raznameh Group, we’re more than just software developers. We’re business problem solvers. Our team of specialists excels at identifying your unique needs and crafting custom software solutions that streamline your operations and drive results.

Our Digital Solution: A Comprehensive Recruitment Platform

Our digital solution is designed to address every stage of the recruitment process efficiently.
Here’s how it transforms traditional hiring methods:

  1. Online CV Form: Simplify the application process by providing an online CV form that candidates can easily fill out. As they input their information, it seamlessly enters into the system, creating a streamlined data collection process. Share this form across various online platforms to reach a wider pool of potential candidates.
  2. Collaborative Hiring: Facilitate seamless collaboration among hiring teams by sharing candidate profiles and feedback within the platform, ensuring all stakeholders are involved in the decision-making process.
  3. Automated Communication: Keep candidates informed and engaged throughout the hiring process with automated, personalized email correspondences. This feature saves time and ensures a professional approach to each applicant.
  4. Comprehensive Candidate Profiles: Consolidate all relevant candidate information in one place—from resumes and cover letters to interview notes and assessments—enabling informed hiring decisions.
  5. Customization and Development Possibilities: We understand that every business has unique recruitment needs. That’s why Odoo offers extensive customization and development possibilities, allowing you to tailor the system to your specific requirements. Our team of experts can work with you to create custom fields, workflows, and integrations, ensuring that the recruitment module seamlessly aligns with your existing processes and goals.

Simplify your HR with Raznameh Group’s all-in-one solution. Effortlessly manage recruitment (ATS), employee information, contracts, attendance & timesheets, skill sets, online learning and etc– all in one user-friendly platform.

Actionable Tips for Implementation

Here are some actionable steps to guide you through implementing a self-hosted recruitment solution like Odoo in your organization:

  • Preparation: Conduct a Needs Assessment: Before diving in, conduct a thorough needs assessment to understand your current recruitment challenges and identify the specific functionalities you require in a self-hosted solution. This will help you choose the right software and tailor the implementation process to address your pain points.
  • Evaluate Resources: Self-hosting requires a dedicated IT team for installation, configuration, maintenance, and security management. Assess your existing IT resources and consider if additional personnel or training might be necessary.
  • Data Migration Strategy: If you’re transitioning from a previous system, develop a data migration strategy to ensure a smooth transfer of candidate information, application data, and recruitment records. Explore data migration tools offered by Odoo or consult with data migration specialists.
  • Implementation: Pilot Launch: Consider a pilot launch with a small group of recruiters before deploying the system to the entire organization. This allows you to identify and address any initial challenges in a controlled environment.
  • Customization and Integration: Odoo offers customization options. Work with your development team or Odoo specialists to tailor the platform to your specific workflows and integrate it seamlessly with existing HR systems, like payroll or performance management software.
  • Security Measures: Since you’re responsible for security, prioritize implementing robust security protocols. This includes regular vulnerability assessments, data encryption, and access controls to safeguard sensitive candidate information.
  • Post-Implementation: User Training: Provide comprehensive training to your HR team on using the platform’s features effectively. Regular training sessions can help ensure user adoption and maximize the solution’s benefits.
  • Performance Monitoring: Monitor key performance indicators (KPIs) like time-to-hire, cost-per-hire, and candidate experience metrics. Use this data to track progress, identify areas for improvement, and refine your recruitment strategies.
  • Continuous Improvement: Self-hosted solutions offer greater control over updates and modifications. Establish a process for ongoing evaluation and update the system as needed to adapt to evolving recruitment needs and technological advancements.

Additional Tips:

  • Seek Expert Guidance: Consider partnering with our Odoo implementation specialists who can assist with the setup process, customization, and ongoing support.
  • Leverage Online Resources: Odoo offers a comprehensive online documentation portal with tutorials, user guides, and community forums. Utilize these resources for troubleshooting and learning best practices.

By following these actionable tips, you can effectively implement self-hosted recruitment solutions like Odoo and streamline your recruitment process, improve efficiency, and attract top talent for your organization.


Embrace digital recruitment to transcend traditional hiring challenges, streamline processes, and gain a competitive edge. Join forward-thinking companies using our platform to enhance hiring quality and efficiency. Transform your recruitment into a strategic asset today.

Kenan Su

Sales and Marketing Specialist

Raznameh Group

Unlocking Sales Potential: The Power of Targeted Content in Email Marketing

In this current digital era, email stands as a foundation, maintaining its unparalleled
ability to forge direct connections between businesses and customers. Despite the dominance
of instant communication platforms, email marketing stands out for its unmatched blend of
expansive reach, targeted relevance, and impressive return on investment (ROI).
With a focus on practical, time-tested techniques intertwined with the latest industry
trends, our aim is to furnish you with the tools and insights necessary to elevate your email
campaigns beyond mere communication. We aspire to transform them into potent channels of
engagement and revenue generation.
Email Marketing is sending commercial messages typically to a group of people through

  • Used by businesses to engage with customers, nurture leads, drive sales, and build
    brand loyalty
  • The campaigns made can vary in scope and purpose to personalized follow-up
    messages and customer retention efforts

Why Email Marketing?

Distinguishes itself within the vast landscape of digital marketing due to its remarkable
efficiency and cost-effectiveness. This direct line of communication presents unparalleled
opportunities for engagement, brand building, and driving tangible business outcomes.

Establishment of personalized connection with the target audience.
By crafting messages, tailoring content, and employing strategic segmentation, any
organization can directly address the interests and preferences of individual recipients.
This approach fosters deeper engagement and cultivates stronger relationships with

Higher degrees offer measurability and trackability.
You can easily track key performance metrics like open rates, click-through rates, and
conversion rates to see how well your marketing campaigns are working. This data
helps you improve your strategies, make your content better, and get more out of your
investment over time.

Tool to achieve a wide range of marketing objectives.

Email marketing can adapt to different goals and stages of the customer journey. By
automating tasks, targeting messages, and providing timely updates, businesses can
send the perfect message to each person when it matters most.

Consider Raznameh Group’s self-hosted email marketing solutions. It can significantly reduce your email marketing costs while boosting your revenue

Data and Analysis (Source: Statista)

In chosen countries around the globe, marketers prioritized product awareness and promotions as the primary goals of their email marketing initiatives.

In 2023, the global email marketing market was worth $8.3 billion. It’s expected to reach $18.9 billion by 2028, growing at a rate of 18.8% annually.

Marketers’ Prime Automation Practices

In a survey of marketing leaders in February 2024, around 58% said they used
automation for their email marketing. Most of them, about 69%, found this approach
somewhat successful. Another prediction said that in 2024, the global marketing automation
industry would make more than 6.6 billion U.S. dollars. This value is expected to double by
the end of the decade. It’s not surprising because businesses are keen on using these solutions
to save time and money in their online and offline work.

Why is targeted content helpful?

Consistently publishing targeted content helps you remain at the forefront of your customers
and ideal target audience’s minds. This creates opportunities to nurture existing customers
and attract potential ideal customers.

  • Engagement
    Making the audience more receptive to the delivered messages. When recipients get
    content that resonates, they’re more likely to engage with your emails.
  • Conversion rates
    Targeted content reduces guesswork by delivering the right message to the right
    person at the right time, boosting conversion rates and maximizing ROI in email
  • Customer experience
    When recipients feel your emails match their needs and preferences, they’re more
    likely to view your brand positively because personalized content adds more value to
  • Customer retention
    Targeted content can foster lasting customer relationships by boosting loyalty and
    encouraging repeat purchases when they address ongoing customer needs and
    interests effectively.
  • Cost-effectiveness
    Optimizing email marketing efforts by focusing on receptive segments, and
    minimizing waste. This ensures efficient resource allocation and results in a more
    effective strategy.
  • Data insights
    Generating valuable data insights refines marketing strategies over time. It provides
    deeper audience resonance, enabling data-driven decisions for future campaigns.

Streamline Your Email Marketing with Raznameh Group. We can help you craft compelling content and execute high-performing email marketing campaigns – all under one roof.

How to segment your email list?

Segmenting your email list involves dividing your subscribers into smaller groups based on
specific criteria. It’s important to find a balance between detailed segments and ones that are
easy to manage. Begin with broader segments and adjust them over time using performance
data and subscriber input. Keep reviewing and updating your segments to make sure they
continue to engage subscribers effectively and drive conversions.
Suggestion segmentation:

  • Demographics
  • Geographic location
  • Purchase history
  • Customer lifecycle stage
  • Engagement level
  • Frequency of purchases
  • Abandoned cart
  • Email Preferences
  • Seasonal purchasing behaviour
  • Referral source
  • Industry or company size
  • Customer persona

How to Design Effective Content for Email Marketing Campaigns?

  1. Know your audience
    Use data from your email list to understand their preferences, behaviours, and needs.
    This will guide your content and design choices.
  2. Define your purpose
    Ensure your purpose is clear, specific, and aligned with your content strategy and
    business goals. Let it shape your content’s structure, tone, and style.
  3. Optimize your subject line
    Your subject line is crucial. Make it catchy, clear, and compelling to spark curiosity or
    convey urgency, prompting recipients to open the email.
  4. Use clear and engaging copy
    Use simple, familiar words, short sentences, and an active voice. Employ persuasive
    language that directly addresses your audience’s interests and needs, clearly
    communicating the value of your offering.
  5. Add visual elements
    Use high-quality visuals like images, infographics, or videos to complement your text.
    They convey your message effectively and keep readers engaged.
  6. Include a clear call to action
    Make your CTA clear and prominent, guiding readers on what to do next, whether it’s
    visiting a website, making a purchase, or signing up for an event.
  7. Check additional consideration
    This space is dedicated to sharing examples, stories, or insights that don’t fit into any
    of the preceding sections.

Crafting a winning content strategy requires expertise, and Raznameh Group can be your partner in success. Our team can help you develop a data-driven approach to content creation that resonates with your audience and achieves your marketing goals.”

Content Creation Strategies

Every marketer and business owner aims to generate top-tier leads. One effective method
involves aligning your email and content marketing strategies, enabling you to nurture and
acquire quality leads through email while avoiding spam.

  • Create lead-captivating content
    Develop themed email campaigns linked to holidays, seasons, or special events. These
    campaigns can leverage the enthusiasm and anticipation surrounding the events to
    boost sales and engagement.
  • Provide unique content
    Add interactive elements to your emails like polls, quizzes, surveys, or product
    galleries. These engage subscribers, encouraging interaction, boosting time spent with
    your brand, and driving conversions.
  • Include educational content in the emails
    Offer valuable and informative content that educates subscribers on industry-related
    topics, products, or services. This positions your brand as a trusted authority and
    builds credibility with subscribers.
  • Testimonies as part of content
    Highlight success stories featuring satisfied customers who have benefited from your
    products or services. This offers social proof and demonstrates the value of your

Alia Maisara Amir Hamzah

Sales and marketing specialist


What are the steps involved in the digital transformation plan?

First step: perception

The first and the most important step in digital transformation is the feeling of need among the senior managers of the organization. Lack of understanding will lead to non-cooperation and non-cooperation will be effective in the failure of the plan.

Second step: strategy planning and formulation

At this stage, the needs of the organization at all levels will be identified in general and without going into details. Based on the identification, the priorities of the organization will be extracted and the overall strategy of the transformation plan will be formed.

Third step: planning and recognizing and analyzing the requirements of micro-strategy formulation

At this stage, based on the defined priorities in the previous step, an accurate understanding of the requirements of each system and each process begins and the path of system design and then development to the establishment and improvement of the system is planned. The output of this stage will be used for the production of systems.

Fourth step: implementation

This step can be started simultaneously with the second step to implement the infrastructure, and based on the priority set in the previous step, the systems will be implemented based on the latest technology in the world and will be connected to each other.

Fifth step: Creating values

after implementation of each system, first, the desired system will be operated on a trial basis, which after resolving the problems in the pilot phase, will be fully operational at the level of the entire organization.

Sixth step: monitoring system performance during implementation and plan for subsequent improvements

At this stage, all exploited systems are thoroughly reviewed and new improvements and ideas are identified in a written form and re-entered in the development stage.

Why do growth managers need to understand the demand for change and get involved?

The first requirement to begin change is to understand the need for change in the organization�s senior managers.
Due to the complexity of organizational change and the initial defensive positions among employees and middle managers in establishing organizational change, the support of senior managers is very important. The organization�s senior managers should not only support these digital transformations but also should take the role of leadership and guidance of this change in the organization and play a role as an active member in the field of organizational transformation. The following are some of the most important roles of senior managers in this development:

  • Provide the basic foundations needed for organizational change
  • Patience and support in getting the job done
  • Fully prepared to deal with unexpected issues and try to find a solution
  • Leading middle managers and employees and preparing the organization to accept change
  • Dealing with barriers and obstacles to change and paving the pattern of routes

Why digital transformation is essential in the organization?

In the new millennium, businesses� vision for digital transformation has shifted from a one-time event to an ongoing strategy. These changes are happening so fast that there is no time to rest and the companies, like sharks, must be constantly moving to survive in the water and the stakeholders must be fully aware of the adoption of new technologies to be able to move fast in the global market. And it�s obvious that the ability of businesses to compete in the global market is directly affected by the speed with which they adopt new technologies.
We have to say that digital transformation for the companies, especially the traditional ones, is an essential requirement that will be imposed on your business by the market, customers, and lifestyle changes. No matter how big your organization is or how much market share or power it has, the power and market share will gradually shrink as customer behavior and tastes change. In return, implementing digital transformation can ensure the survival of your organization or better yet, stabilize market share, or in a much better way, can increase your market share and profit margin. So digital transformation is a matter of survival.

What goals will you achieve after implementing the digital transformation into your company?

  1. Achieving a fully digital organization: This way, all traditional processes will be transformed and modern digital processes will be replaced.
  2. Access to up-to-date and real statical data: All the statical data will be real and up-to-date and you can rely on them to make strategic decisions in the organization.
  3. Simplification of the activities and reduction of costs: With this method, the workflows will improve and digital systems come to help the users and in addition to simplifying processes, costs are also reduced.
  4. Changing the organizational processes: in the process of digitizing organizations, many traditional organizational processes will evolve and be optimized and efficient in the new direction
  5. Increase system agility and efficiency: By simplifying work processes, in addition to agility in providing services, system productivity will also increase and will be effective in the growth of the collection
  6. Creating integration and communication between systems: all the data in all systems will be in connection and integrated systems based on modern technology will be achieved.
  7. Paving the way for further business development: Recording the advances that have been made, the organization can complete its development process by relying on information at a higher speed and managers can make more accurate decisions
  8. Evolving the attitudes of managers and employees: By evolving in systems and organizational methods, the way of thinking of managers and employees will also change and you will see organizational change.
  9. Increasing customer and employee satisfaction and market share: after the establishment of new systems and methods, we gradually see an increase in customer and employee satisfaction and an increase in market share, and the development path of the organization will be smoother.

What’s the difference between digitalisation, digitisation and digital transformation?

Digitalisation, digitisation and digital transformation are three words that sound very similar but have totally different meanings. We?ll take a look at the differences here.

What is digitisation?

Digitisation is the process of converting information from a physical format to a digital one.?It means converting something non-digital into a digital representation to be used by computer systems and automate processes or workflows. Digitisation enables to creation of business value, which needs data.?It helps to lay the foundation for business use cases that leverage the data.


  • Scanning a paper document and saving it on a computer’s hard drive as a digital document, like PDF.
  • Going from notes on paper to typing them up in an Excel spreadsheet.
  • Converting from analog VHS cassettes to CD, DVD, or Blu-Ray discs containing digital data.

What is digitalisation?

digitalisation refers to enabling or improving processes by leveraging digital technologies and digitized data. One definition of the word is the utilisation of digital technology in order to streamline and change processes. Customer service is one example. Many businesses have moved from a telephone-based service to a digital solution in the form of a chat facility directly accessible online. Some even use an AI-based chat solution which does not require personnel. Although the method of providing customer service is the same as ever, the process of creating a case has become more seamless since the introduction of digital technology.

Digitalisation of a company needn?t entail digitalisation of the entire operation and is usually a means of making certain processes faster and more straightforward.

Digitalisation increases productivity and efficiency while reducing costs.? Digitalisation improves an existing business process or processes but doesn?t change or transform them.? That is to say, it takes a process from a human-driven event or series of events to software-driven.


  • Uploading a PDF document from a computer’s hard drive to the cloud and sharing it with many people to analyze the data;
  • Converting an Excel spreadsheet to a Google Sheet stored in the cloud. The platform provides a structured environment where the documents can be shared among several users. Still, a Google Sheet itself requires human interaction to keep it up to date.
  • Uploading digital movies from CD, DVD or Blu-Ray discs to online services. People can download or rent them.

What is a digital transformation?

Digital Transformation takes place when a company carries out digitalisation of its entire operation, and is thereby a more extensive and wide-ranging process. Digital transformation may involve the gradual digitalisation of internal processes until the company has fully completed the digitalisation process. There is no exact template outlining how digital transformation should be carried out, and how long it takes, but a strategic, goal-orientated approach is a common feature of every process.


  • Reading the data from an online PDF or moving the data from a Google Sheet into an app or system that will analyze the data. The goal is to provide us with insights to offer new products or improve customer service. This process doesn’t need a lot of human interaction because is automated. As a result, it enhances efficiency, reduces costs, and may lead to increased sales.
  • Streaming movies online. Collecting data from clients to analyze it, preparing individual recommendations, offers, and advertisements.


Digital transformation

digital transformation is all about becoming a digital enterprise. an organization that uses technology to continuously evolve all aspects of its business models (what it offers, how it interacts with customers, and how it operates

Digital transformation can refer to anything from IT modernization (for example, cloud computing), to digital optimization, to the invention of new digital business models. In general, it refers to the use of digital technology to materially evolve or create new business processes

What are Benefits of Digital Transformation

Increases productivity while reducing labor costs

Using technology to work more efficiently is one of the most impactful ways to transform your business.

More Data-based Insights

When you go digital, you can track metrics and analyze the data you capture during your digital process.

Using data-driven insights can help understand customers better and rethink business strategies, assisting with better decision-making.

Improves the customer experience

customers want a great experience through multiple touchpoints , mobile apps, social media, email, live chat, etc. Digital transformations are the driving force behind improved customer experiences.

Makes You More Competitive in Your Industry

Your competitors are looking into digital transformation regardless of whether or not you are. Choosing not to embrace digital transformation is essentially deciding that you don’t mind being left behind.

Eliminating Time-Consuming Manual Processes via Business Process Automation

By implementing digital technology, you can use software to perform the tasks that were previously being performed manually by staff. Business Process Automation is often seen as the stepping stone to a more holistic digital transformation, but it can also be one outcome.


What is a Digital Transformation Strategy?

The question is how to put the critical elements of the Digital Transformation puzzle together. With puzzle elements such as changing the culture of IT, increasing awareness among stakeholders across the business, and bridging transformation to the company�s vision.

The digital transformation strategy consists of 6 different steps:

1. Ideate and Create a Compelling Digital Strategy

The first step is ideating, getting everyone involved, and finding out what Digital Transformation means for your company and what it can do for you.

At the heart of the Digital Transformation journey is to create value. When employees understand the meaning that Digital Transformation can bring in, they can quickly buy in and drive the change you need.

2. Aligning Digital Transformation with Business Goals

Once you have your digital strategy story in place, it is crucial to align it for a successful transformation. The approach is usually a top-down one.

As CEOs, you need to communicate the move and also outline the right outcomes. Digital Transformation cannot be driven out of IT only�you must completely align it with an organization�s vision, mission, goals, and values.

3. Document the Risks

There could be risks involved with Digital Transformation, and many companies are aware of this. Whenever you roll out a new internal application, there could be risks involved.

It is prudent that you discuss, analyze, and document the risks to track threats over a set period.

4. Run Pilot Tests

Once you�ve ideated your story, analyzed challenges and the technology, documented the risks, it�s time to run a pilot test with the technology.

Running proof-of-concept and pilot tests helps you identify impacts on your business and culture as you move forward with a solid plan. The tests will ensure that your stakeholders are ready for the Digital Transformation journey and your organization and employees know how to implement the project effectively.

5. Keep Analyzing the Impact

It is prudent that as a part of your digital transformation strategy, you keep analyzing the rollout. An excellent example is Artificial Intelligence (AI).

If an organization devised to use AI as a part of a sales process, they might see some gains, but with further analysis, they may realize the need to automate even more of the sales process.

Similarly, any Digital Transformation strategy will be most useful when you analyze further. The initiative will help you run your business smoothly.

6. Prepare for Culture Change

The most critical element is the cultural aspects of transformation. The biggest mistake will be to overlook the cultural change in a digital transformation journey. Give careful consideration to cultural facets of transformation, because at heart, it is a people challenge.

Preparing for culture change is a vital element in the Digital Transformation strategy.