Time is Money: How Digitizing Work Saves Time and Fuels Startup Growth

Time management and digitizing the regular working routine have motivated business owners to review their strategies for efficient collaboration and enhanced productivity by deploying intelligent software.

Are you looking for the right direction to fuel your startup growth? This article will introduce the transformative potential of automation, shedding light on various aspects beyond specific solutions!

In today’s fast-paced business landscape, integrating Enterprise Resource Planning (ERP) systems has become increasingly essential for startups seeking to streamline their operations, enhance efficiency, and drive sustainable growth.

For example, Odoo is a widely recognized and trusted centralized ERP system offering a comprehensive suite of tools. Based on Fedorychak 2023, it currently supports nearly 80 languages, including most of the most widely spoken languages. With the “On-premise” offer, Odoo’s official website has declared it the most installed business software in the world, with more than 5,000,000 users worldwide.

Unlock digital transformation and cost savings

With Raznameh Group’s expert Odoo implementation. We help businesses streamline operations, boost efficiency, and empower growth.

While ERP systems streamline internal processes and optimize resource management, CRM software complements these efforts by focusing on nurturing customer relationships and driving sales growth. By deploying these intelligent software solutions, startups can reorganize operations by transcending individual tools, promoting seamless collaboration across departments, and enhancing overall efficiency through digitized workflows.

The beauty of automation lies in its modular architecture, allowing startups to tailor solutions to evolving needs by integrating additional functionalities such as marketing automation, customer support, and advanced reporting mechanisms, thus empowering agility in a competitive landscape. Furthermore, automation enables startups to harness the power of data-driven insights, facilitating effective lead management, opportunity tracking, and prioritization. This precision in decision-making accelerates sales growth, positioning startups for success in the dynamic digital marketplace.

Additionally, the journey of digitization extends to e-commerce platforms, where startups entering online retail must align with platforms suiting their growth objectives. Let’s now shift our focus to this critical aspect with some best cases. While the famous e-commerce platform Amazon offers vast reach and support, alternatives like eBay provide unique opportunities for niche carving. These platforms function as innovation hubs, granting startups access to cutting-edge technologies, mentorship, and funding via initiatives like Amazon’s Launchpad or eBay’s auction-style listings, thereby amplifying their presence and driving growth. For startups venturing into the world of online retail, selecting the right e-commerce platform is essential for establishing a strong digital presence, attracting customers, and facilitating transactions. 

Turn your business into a thriving online store

With Raznameh Group’s e-commerce solutions. We leverage powerful tools like Odoo, WooCommerce, and Magento to create a cost-effective platform that perfectly fits your needs and drives sales.

In parallel, platforms like WordPress offer versatile solutions for startups aiming to establish a robust online presence. With its user-friendly content management system (CMS), an extensive selection of themes and plugins, and strong integration with e-commerce features, WordPress empowers startups to create tailored websites and integrate e-commerce functionalities seamlessly, helping startups distinguish themselves in this digital business era.

At Raznameh Group, we empower businesses of all sizes

With best-in-class WordPress solutions. Leverage the vast features of WordPress for a cost-effective website or blog, perfect for launching your online presence. For enterprise clients, we offer a powerful self-hosted Enterprise portal (Raznameh 360) solution – your custom portal to accelerate digital growth.

In conclusion, the journey of digitization transcends individual solutions, encompassing a spectrum of tools and strategies aimed at empowering startups to thrive in the digital age. By embracing automation and leveraging the transformative power of digitization, startups can chart a course toward sustainable growth and success. The future is digital – seize the opportunity and unlock your startup’s full potential. Go ahead! Next is yours!

Kailun Fan

Sales and marketing specialist

Raznameh Group
the-power-of-erp-raznameh-group

Unlocking Business Success: The Power of ERP for Efficiency, Satisfaction, and Sales

In today’s fast-paced business environment, staying ahead of the competition requires more than just keeping up with the latest trends—it demands a strategic approach to managing operations, resources, and customer interactions. This is where Enterprise Resource Planning (ERP) systems come into play.
Did you know that approximately 47% of companies worldwide rely on ERP applications to streamline their processes and drive growth? With the global ERP software market projected to reach USD 85,842.11 million by 2028, it’s evident that ERP is not just a passing trend, but a cornerstone of modern business operations.
But what exactly is ERP, and why does it matter? In this comprehensive guide, we’ll delve deep into the power of ERP for boosting efficiency, satisfaction, and sales. From actionable tips to real-world examples, get ready to unlock the secrets of ERP success and propel your business to new heights.

Understanding ERP Systems

What is ERP?

Imagine your business as a complex puzzle, with various departments, processes, and data scattered across the board. ERP serves as the master puzzle solver, integrating all these pieces into a cohesive whole. At its core, ERP is a suite of integrated applications designed to streamline and automate business processes across finance, human resources, supply chain, manufacturing, and more.
With ERP, disparate systems and manual processes are replaced by a unified platform that centralizes data, enhances collaboration, and provides real-time insights. From managing inventory and orders to tracking financial transactions and analyzing customer data, ERP empowers businesses to operate more efficiently and make informed decisions.

Why ERP Matters: Benefits and Advantages for Businesses

  • Streamlined Processes: ERP integrates all core business functions into a single system, eliminating silos and streamlining workflows. From procurement and inventory management to order fulfilment and financial reporting, ERP automates processes and reduces manual tasks, saving time and improving operational efficiency.
  • Enhanced Decision-Making: With real-time access to accurate data and analytics, ERP empowers businesses to make informed decisions. Whether it’s forecasting demand, optimizing inventory levels, or identifying market trends, ERP provides actionable insights that drive strategic planning and business growth.
  • Improved Collaboration: ERP fosters collaboration across departments and teams by centralizing data and communication channels. From sales and marketing to finance and production, employees can access relevant information, collaborate on projects, and align their efforts towards common goals, enhancing productivity and teamwork.
  • Scalability and Adaptability: As businesses evolve and grow, ERP systems scale seamlessly to accommodate changing needs and requirements. Whether it’s expanding into new markets, adding product lines, or acquiring new subsidiaries, ERP provides the flexibility and scalability to support business expansion without disruption.
  • Cost Savings: By consolidating multiple systems and automating manual processes, ERP reduces operational costs and improves resource utilization. From reduced inventory carrying costs to lower administrative expenses, ERP delivers tangible cost savings while maximizing efficiency and profitability

Revolutionize your operations with Raznameh Group

We provide custom-tailored ERP solutions. We deliver high-impact services to optimize your organization’s efficiency and unlock its full potential.

Maximizing Business Potential

Enter ERP (Enterprise Resource Planning) systems – the secret sauce behind many successful enterprises. But how exactly does ERP make such a significant difference? Let’s explore how ERP can turbocharge your efficiency, skyrocket customer satisfaction, and supercharge sales, backed by real-world data and actionable tips.

Driving Efficiency: The ERP Advantage

Data-Driven Decision Making: ERP systems integrate data from various departments, providing a holistic view of your business operations. This streamlined approach can reduce the time to make business decisions by a whopping 36%.

Streamlined Processes: Imagine a well-oiled machine, where every cog turns seamlessly. That’s what ERP does for your business processes. By automating routine tasks and optimizing workflows, ERP can save manufacturers up to 22% in operational costs.

Actionable Tip: Identify bottlenecks in your current processes and leverage ERP modules like supply chain management to streamline operations. Don’t forget to train your team thoroughly to maximize the benefits of automation.

Enhancing Satisfaction: The ERP Effect

Personalized Customer Service: In today’s hyper-competitive market, personalized experiences are non-negotiable. ERP systems with integrated CRM (Customer Relationship Management) modules empower you to understand your customers better. This leads to enhanced satisfaction and loyalty.

Improved Communication: ERP fosters seamless communication across departments, ensuring that every customer interaction is smooth sailing. Moreover, 47% of organizations improved most business processes with their ERP investments.

Actionable Tip: Leverage ERP-CRM integration to gather customer insights and tailor your offerings accordingly. Encourage cross-departmental collaboration to ensure a cohesive customer experience from inquiry to purchase and beyond.

Supercharging Sales: The ERP Edge

Data-Driven Sales Strategies: ERP systems provide invaluable insights into customer preferences, buying patterns, and market trends. Armed with this data, your sales team can craft targeted strategies that hit the bullseye every time.

Streamlined Order Management: Say goodbye to order processing headaches. With ERP, orders flow seamlessly from sales to fulfilment, ensuring timely delivery and happy customers.

Actionable Tip: Utilize ERP’s sales forecasting capabilities to anticipate demand and stock up accordingly. Invest in mobile ERP solutions to empower your sales team with real-time information, allowing them to close deals on the go.

At Raznameh Group

We understand every organization has a unique DNA. That’s why we specialize in developing and customizing ERP solutions that perfectly fit your specific needs.

The Future of ERP: Trends and Innovations

The future of ERP is poised for remarkable evolution, driven by cutting-edge technologies, and shifting market dynamics. As businesses increasingly recognize the transformative potential of ERP systems, the landscape is primed for innovative advancements.

One significant trend shaping the future of ERP is the integration of artificial intelligence (AI) and machine learning (ML) capabilities. According to industry experts, AI-powered ERP solutions are expected to revolutionize decision-making processes by leveraging predictive analytics and automation. This fusion of AI with ERP will not only enhance operational efficiency but also enable businesses to glean actionable insights from vast datasets in real-time, empowering them to make strategic decisions with unprecedented agility.

Additionally, the rise of industry-specific ERP applications tailored to the unique needs of various sectors is anticipated to drive customization and specialization, fostering greater alignment between technology and industry requirements. Moreover, the continued expansion of cloud-based ERP solutions is poised to democratize access to advanced functionalities, enabling even small and medium-sized enterprises to harness the power of ERP without the burden of hefty infrastructure investments.

With these transformative trends on the horizon, the future of ERP promises to unlock new frontiers of efficiency, innovation, and competitiveness for businesses across the globe.

Conclusion

In summary, the journey through the transformative realm of ERP has illuminated its profound impact on business dynamics. From bolstering efficiency to elevating customer satisfaction and turbocharging sales, the statistics speak volumes. ERP systems are not mere tools but formidable catalysts for organizational evolution. They streamline operations, empower decision-making, and foster growth in ways previously unimaginable. As we navigate the complex terrain of modern commerce, one thing is clear: embracing ERP is not just a choice; it’s a strategic imperative. To stay ahead in today’s competitive landscape, businesses must heed the call to action and harness the power of ERP for a sustainable advantage. The era of potential awaits those bold enough to seize it.
Are you ready to unlock your business’s true potential with ERP?

Farah Masyitah binti Abd Kharis

Sales and marketing specialist

Raznameh Group
digital-recruitment-system-raznameh-group

Unleash the Power of Efficiency: Streamlining Recruitment with Digital Solutions

In today’s fast-paced business environment, staying ahead in the recruitment game is more challenging than ever. Traditional methods of hiring are becoming increasingly inadequate in the face of rapid technological advancements and a fiercely competitive job market. To address these challenges, more companies are turning to digital solutions to streamline their hiring processes, enhance efficiency, and secure top talent.

The Traditional Recruitment Challenges

Recruitment traditionally involves labour-intensive processes that are both time-consuming and costly. HR professionals spend countless hours manually sorting through resumes, scheduling interviews, and conducting follow-ups. This not only leads to inefficiencies but also increases the risk of overlooking qualified candidates. Additionally, without a centralized system to store and manage candidate information, much valuable data is lost, making the process of identifying suitable candidates for new positions repetitive and tedious.

  1. Limited Talent Pool and Engagement Challenges:
    Traditional recruitment methods often limit the talent pool to local candidates actively seeking jobs, overlooking a vast array of passive candidates who might be perfect for the role but are not actively job searching. This limited reach is compounded by generic and impersonal job postings that fail to engage or excite top talent, particularly those in high demand who might have multiple career options. Improving the way job postings are crafted and expanding the recruitment reach through digital platforms can help attract a wider and more qualified audience.
  2. Unconscious Bias and Inaccurate Candidate Matching:
    Resumes and CVs often prioritize traditional markers of success, such as prestigious educational backgrounds, over demonstrably relevant skills and experiences. This can lead to unconscious biases during the screening process and result in inaccurate candidate matching, where the selection process favors those who “look good on paper” rather than those who are best suited for the role. Implementing more objective screening methods, such as skill assessments and structured interviews, can help mitigate these biases and improve match accuracy.
  3. Inefficiencies in Time and Cost:
    The traditional recruitment process is notoriously time-consuming and costly, involving extensive manual tasks such as sorting resumes, scheduling interviews, and conducting follow-ups. These inefficiencies not only slow down the hiring process but also increase costs related to job boards, recruitment agencies, and advertising. Automating routine tasks and leveraging an Applicant Tracking System (ATS) can significantly reduce both time and financial expenditures, making the process more efficient and cost-effective.
  4. Slow Hiring Processes and Poor Candidate Experience:
    Lengthy hiring processes are a significant drawback in a competitive job market, often leading to lost opportunities as top candidates accept other offers. This slow process often results in a negative candidate experience, damaging the employer’s brand and making it harder to attract talent in the future. Streamlining hiring steps and maintaining clear, respectful communication with candidates throughout the process can enhance the candidate experience and speed up hiring.
  5. Employer Branding and Candidate Experience:
    A weak employer brand and a poor candidate experience can significantly hinder a company’s ability to attract and retain top talent. Enhancing the employer brand through positive candidate engagements, transparent communication, and an inclusive hiring process can help create a more attractive work environment and strengthen the company’s reputation in the job market.

How Digital Solutions Can Revolutionize Your Hiring Process

The way we find and recruit top talent is undergoing a massive transformation. Digital solutions offer a range of tools that can streamline the hiring process, improve efficiency, and most importantly, find the best fit for your company. Here’s how:

  • Enhanced Automation:
    Repetitive Tasks: Manual processes like scheduling interviews, sending emails, and collecting basic information can be automated with Applicant Tracking Systems (ATS). This frees up recruiters’ valuable time to focus on higher-level tasks like candidate evaluation and building relationships.
  • Improved Candidate Experience:
    • Streamlined Applications: Digital platforms allow candidates to apply with a few clicks, upload resumes and portfolios easily, and track the progress of their application. This creates a positive first impression and keeps them engaged throughout the process.
    • Faster Communication: Automated communication tools can keep candidates informed about interview scheduling, next steps, and overall company updates.
      This transparency fosters trust and improves the overall candidate experience.
  • Data-Driven Decision Making:
    • Skills Assessments: Online assessments can objectively evaluate a candidate’s skills and knowledge related to the specific job requirements. This removes bias from the initial screening process and provides recruiters with valuable data to make informed decisions.
    • Candidate Analytics: Digital tools can track key recruitment metrics, such as time-to-hire and cost-per-hire. This data analysis allows companies to identify areas for improvement and optimize their hiring strategies.
  • Reduced Bias and Increased Diversity:
    Wider Talent Pool: Digital platforms can help companies reach a broader range of candidates through targeted online advertising and social media recruitment strategies. This increases the chances of finding the best talent, regardless of location.

Revolutionize your HR and recruitment with Raznameh Group

We offer Self-hosted digital solutions. Take control of your talent pipeline with a streamlined system that simplifies tasks, saves time, and empowers your team.

Why is self-hosted recruitment better than SaaS?

In the evolving landscape of software deployment, organizations often grapple with the decision between using Software as a Service (SaaS) and opting for self-hosted solutions. Software as a Service (SaaS) refers to a software distribution model where applications are hosted by a third-party provider and made available to customers over the internet. Self-hosted solutions involve the organization taking complete control of the software installation and maintenance on their own infrastructure.
Here are some reasons why self-hosting, particularly for specialized applications like Odoo, might serve an organization better than a cloud-based SaaS solution:

  1. Complete Control Over the Deployment Environment: With self-hosting, companies maintain total control over their deployment environments. This autonomy allows firms to configure their systems exactly according to their specific security standards, operational procedures, and compliance requirements, without being constrained by the limitations of a SaaS provider’s architecture.
  2. Enhanced Security and Compliance: Self-hosted solutions enable organizations to implement their own security protocols and adhere strictly to industry compliance standards without relying on a third party. For businesses handling sensitive data or operating under stringent regulatory guidelines, self-hosting can offer a level of security reassurance that might be harder to achieve with SaaS solutions.
  3. Customization and Flexibility: Self-hosted platforms offer unparalleled customization opportunities. Organizations can modify the software to fit their unique processes, integrate with internal systems without restrictions, and develop custom functionalities that might not be available in standardized SaaS offerings. This flexibility is particularly beneficial for companies with complex or niche requirements.
  4. Cost Predictability and Optimization: Although the initial setup for a self-hosted solution can be resource-intensive, it often leads to more predictable costs over time. Organizations can optimize their investments based on actual usage and avoid recurring subscription fees or pricing changes imposed by SaaS providers. This can be especially advantageous for large enterprises or those with fluctuating demands.
  5. Independence from Vendor Lock-in: Relying on a SaaS provider can sometimes result in vendor lock-in, where switching providers or moving to a different deployment model becomes cumbersome and costly. Self-hosting mitigates this risk, giving organizations the freedom to
    change or upgrade their systems as they see fit without being tied to a specific vendor’s ecosystem.
  6. Long-term Reliability and Performance Control: By managing their own servers and infrastructure, organizations can ensure that their systems are optimized for the best possible performance and are not subject to the outages or slowdowns that might affect a shared cloud service. This control can be critical for applications where performance and uptime are paramount.
  7. Data Sovereignty: Self-hosting allows organizations to maintain full control over where their data is stored and how it is handled, which is an essential consideration for businesses operating in jurisdictions with strict data residency requirements.
  8. Dedicated Resources: When self-hosting, the resources are dedicated solely to one organization, rather than shared among multiple tenants as in a SaaS model. This can lead to better resource allocation, reduced risk of performance bottlenecks, and an overall more tailored IT environment.

We’re business problem solvers

At Raznameh Group, we’re more than just software developers. We’re business problem solvers. Our team of specialists excels at identifying your unique needs and crafting custom software solutions that streamline your operations and drive results.

Our Digital Solution: A Comprehensive Recruitment Platform

Our digital solution is designed to address every stage of the recruitment process efficiently.
Here’s how it transforms traditional hiring methods:

  1. Online CV Form: Simplify the application process by providing an online CV form that candidates can easily fill out. As they input their information, it seamlessly enters into the system, creating a streamlined data collection process. Share this form across various online platforms to reach a wider pool of potential candidates.
  2. Collaborative Hiring: Facilitate seamless collaboration among hiring teams by sharing candidate profiles and feedback within the platform, ensuring all stakeholders are involved in the decision-making process.
  3. Automated Communication: Keep candidates informed and engaged throughout the hiring process with automated, personalized email correspondences. This feature saves time and ensures a professional approach to each applicant.
  4. Comprehensive Candidate Profiles: Consolidate all relevant candidate information in one place—from resumes and cover letters to interview notes and assessments—enabling informed hiring decisions.
  5. Customization and Development Possibilities: We understand that every business has unique recruitment needs. That’s why Odoo offers extensive customization and development possibilities, allowing you to tailor the system to your specific requirements. Our team of experts can work with you to create custom fields, workflows, and integrations, ensuring that the recruitment module seamlessly aligns with your existing processes and goals.

All-in-one solution

Simplify your HR with Raznameh Group’s all-in-one solution. Effortlessly manage recruitment (ATS), employee information, contracts, attendance & timesheets, skill sets, online learning and etc- all in one user-friendly platform.

Actionable Tips for Implementation

Here are some actionable steps to guide you through implementing a self-hosted recruitment solution like Odoo in your organization:

  • Preparation: Conduct a Needs Assessment: Before diving in, conduct a thorough needs assessment to understand your current recruitment challenges and identify the specific functionalities you require in a self-hosted solution. This will help you choose the right software and tailor the implementation process to address your pain points.
  • Evaluate Resources: Self-hosting requires a dedicated IT team for installation, configuration, maintenance, and security management. Assess your existing IT resources and consider if additional personnel or training might be necessary.
  • Data Migration Strategy: If you’re transitioning from a previous system, develop a data migration strategy to ensure a smooth transfer of candidate information, application data, and recruitment records. Explore data migration tools offered by Odoo or consult with data migration specialists.
  • Implementation: Pilot Launch: Consider a pilot launch with a small group of recruiters before deploying the system to the entire organization. This allows you to identify and address any initial challenges in a controlled environment.
  • Customization and Integration: Odoo offers customization options. Work with your development team or Odoo specialists to tailor the platform to your specific workflows and integrate it seamlessly with existing HR systems, like payroll or performance management software.
  • Security Measures: Since you’re responsible for security, prioritize implementing robust security protocols. This includes regular vulnerability assessments, data encryption, and access controls to safeguard sensitive candidate information.
  • Post-Implementation: User Training: Provide comprehensive training to your HR team on using the platform’s features effectively. Regular training sessions can help ensure user adoption and maximize the solution’s benefits.
  • Performance Monitoring: Monitor key performance indicators (KPIs) like time-to-hire, cost-per-hire, and candidate experience metrics. Use this data to track progress, identify areas for improvement, and refine your recruitment strategies.
  • Continuous Improvement: Self-hosted solutions offer greater control over updates and modifications. Establish a process for ongoing evaluation and update the system as needed to adapt to evolving recruitment needs and technological advancements.

Additional Tips:

  • Seek Expert Guidance: Consider partnering with our Odoo implementation specialists who can assist with the setup process, customization, and ongoing support.
  • Leverage Online Resources: Odoo offers a comprehensive online documentation portal with tutorials, user guides, and community forums. Utilize these resources for troubleshooting and learning best practices.

By following these actionable tips, you can effectively implement self-hosted recruitment solutions like Odoo and streamline your recruitment process, improve efficiency, and attract top talent for your organization.

Conclusion

Embrace digital recruitment to transcend traditional hiring challenges, streamline processes, and gain a competitive edge. Join forward-thinking companies using our platform to enhance hiring quality and efficiency. Transform your recruitment into a strategic asset today.

Kenan Su

Sales and Marketing Specialist

Raznameh Group
target-email-marketing-raznameh-group

Unlocking Sales Potential: The Power of Targeted Content in Email Marketing

In this current digital era, email stands as a foundation, maintaining its unparalleled
ability to forge direct connections between businesses and customers. Despite the dominance
of instant communication platforms, email marketing stands out for its unmatched blend of
expansive reach, targeted relevance, and impressive return on investment (ROI).
With a focus on practical, time-tested techniques intertwined with the latest industry
trends, our aim is to furnish you with the tools and insights necessary to elevate your email
campaigns beyond mere communication. We aspire to transform them into potent channels of
engagement and revenue generation.
Email Marketing is sending commercial messages typically to a group of people through
email:

  • Used by businesses to engage with customers, nurture leads, drive sales, and build
    brand loyalty
  • The campaigns made can vary in scope and purpose to personalized follow-up
    messages and customer retention efforts

Why Email Marketing?

Distinguishes itself within the vast landscape of digital marketing due to its remarkable
efficiency and cost-effectiveness. This direct line of communication presents unparalleled
opportunities for engagement, brand building, and driving tangible business outcomes.

Establishment of personalized connection with the target audience.
By crafting messages, tailoring content, and employing strategic segmentation, any
organization can directly address the interests and preferences of individual recipients.
This approach fosters deeper engagement and cultivates stronger relationships with
customers.

Higher degrees offer measurability and trackability.
You can easily track key performance metrics like open rates, click-through rates, and
conversion rates to see how well your marketing campaigns are working. This data
helps you improve your strategies, make your content better, and get more out of your
investment over time.

Tool to achieve a wide range of marketing objectives.

Email marketing can adapt to different goals and stages of the customer journey. By
automating tasks, targeting messages, and providing timely updates, businesses can
send the perfect message to each person when it matters most.

A self-hosted email marketing solutions

Consider Raznameh Group’s self-hosted email marketing solutions. It can significantly reduce your email marketing costs while boosting your revenue

Data and Analysis (Source: Statista)

In chosen countries around the globe, marketers prioritized product awareness and promotions as the primary goals of their email marketing initiatives.

In 2023, the global email marketing market was worth $8.3 billion. It’s expected to reach $18.9 billion by 2028, growing at a rate of 18.8% annually.

Marketers’ Prime Automation Practices

In a survey of marketing leaders in February 2024, around 58% said they used
automation for their email marketing. Most of them, about 69%, found this approach
somewhat successful. Another prediction said that in 2024, the global marketing automation
industry would make more than 6.6 billion U.S. dollars. This value is expected to double by
the end of the decade. It’s not surprising because businesses are keen on using these solutions
to save time and money in their online and offline work.

Why is targeted content helpful?

Consistently publishing targeted content helps you remain at the forefront of your customers
and ideal target audience’s minds. This creates opportunities to nurture existing customers
and attract potential ideal customers.

  • Engagement
    Making the audience more receptive to the delivered messages. When recipients get
    content that resonates, they’re more likely to engage with your emails.
  • Conversion rates
    Targeted content reduces guesswork by delivering the right message to the right
    person at the right time, boosting conversion rates and maximizing ROI in email
    marketing.
  • Customer experience
    When recipients feel your emails match their needs and preferences, they’re more
    likely to view your brand positively because personalized content adds more value to
    them.
  • Customer retention
    Targeted content can foster lasting customer relationships by boosting loyalty and
    encouraging repeat purchases when they address ongoing customer needs and
    interests effectively.
  • Cost-effectiveness
    Optimizing email marketing efforts by focusing on receptive segments, and
    minimizing waste. This ensures efficient resource allocation and results in a more
    effective strategy.
  • Data insights
    Generating valuable data insights refines marketing strategies over time. It provides
    deeper audience resonance, enabling data-driven decisions for future campaigns.

Streamline Your Email Marketing with Raznameh Group

We can help you craft compelling content and execute high-performing email marketing campaigns – all under one roof.

How to segment your email list?

Segmenting your email list involves dividing your subscribers into smaller groups based on
specific criteria. It’s important to find a balance between detailed segments and ones that are
easy to manage. Begin with broader segments and adjust them over time using performance
data and subscriber input. Keep reviewing and updating your segments to make sure they
continue to engage subscribers effectively and drive conversions.
Suggestion segmentation:

  • Demographics
  • Geographic location
  • Purchase history
  • Customer lifecycle stage
  • Engagement level
  • Frequency of purchases
  • Abandoned cart
  • Email Preferences
  • Seasonal purchasing behaviour
  • Referral source
  • Industry or company size
  • Customer persona

How to Design Effective Content for Email Marketing Campaigns?

  1. Know your audience
    Use data from your email list to understand their preferences, behaviours, and needs.
    This will guide your content and design choices.
  2. Define your purpose
    Ensure your purpose is clear, specific, and aligned with your content strategy and
    business goals. Let it shape your content’s structure, tone, and style.
  3. Optimize your subject line
    Your subject line is crucial. Make it catchy, clear, and compelling to spark curiosity or
    convey urgency, prompting recipients to open the email.
  4. Use clear and engaging copy
    Use simple, familiar words, short sentences, and an active voice. Employ persuasive
    language that directly addresses your audience’s interests and needs, clearly
    communicating the value of your offering.
  5. Add visual elements
    Use high-quality visuals like images, infographics, or videos to complement your text.
    They convey your message effectively and keep readers engaged.
  6. Include a clear call to action
    Make your CTA clear and prominent, guiding readers on what to do next, whether it’s
    visiting a website, making a purchase, or signing up for an event.
  7. Check additional consideration
    This space is dedicated to sharing examples, stories, or insights that don’t fit into any
    of the preceding sections.

Crafting a winning content strategy

Crafting a winning content strategy requires expertise, and Raznameh Group can be your partner in success. Our team can help you develop a data-driven approach to content creation that resonates with your audience and achieves your marketing goals.”

Content Creation Strategies

Every marketer and business owner aims to generate top-tier leads. One effective method
involves aligning your email and content marketing strategies, enabling you to nurture and
acquire quality leads through email while avoiding spam.

  • Create lead-captivating content
    Develop themed email campaigns linked to holidays, seasons, or special events. These
    campaigns can leverage the enthusiasm and anticipation surrounding the events to
    boost sales and engagement.
  • Provide unique content
    Add interactive elements to your emails like polls, quizzes, surveys, or product
    galleries. These engage subscribers, encouraging interaction, boosting time spent with
    your brand, and driving conversions.
  • Include educational content in the emails
    Offer valuable and informative content that educates subscribers on industry-related
    topics, products, or services. This positions your brand as a trusted authority and
    builds credibility with subscribers.
  • Testimonies as part of content
    Highlight success stories featuring satisfied customers who have benefited from your
    products or services. This offers social proof and demonstrates the value of your
    offerings.

Alia Maisara Amir Hamzah

Sales and marketing specialist

geat-leaders

Why Great Leaders Need Coaching Skills

Imagine a captain steering a ship. They set the course, navigated the waves, and inspired the crew. Now imagine the same ship, but the captain barks orders without understanding the sailors’ strengths and weaknesses. The journey would likely be filled with frustration and missed potential.

Leadership, like sailing, requires more than just vision and direction. It demands a crucial, and often overlooked, skill: coaching. While observing, instructing, correcting, encouraging, and empowering are valuable tools for both coaches and leaders, their application differs significantly.

If you can not be a great coach you can not be a great leader: The elements of coaching

Observes: A great coach isn’t just present, they’re actively engaged in the act of observation. They possess a keen eye for detail, noticing not just the actions and outcomes, but also the underlying thought processes, emotions, and subtle nuances in their players (individuals or teams). This deep observation allows them to understand each player’s strengths, weaknesses, learning styles, and any potential roadblocks to their success. It’s like meticulously studying a landscape before embarking on a journey – the coach maps out the player’s unique terrain to determine the most effective path forward.

Instructs: Gone are the days of generic one-size-fits-all instructions. Effective coaches are masters of targeted instruction, crafting strategies based on their observations of each player. They break down complex skills into manageable steps, ensuring the learning process is relevant and readily applicable. Imagine a skilled architect designing a building; the coach architects a personalized learning plan, considering the player’s existing foundation and using targeted instructions to help them build upon it. This tailored approach ensures players are challenged appropriately, fostering a sense of engagement and maximizing their learning potential.

Corrects: The traditional view of correction often conjures up images of red pen marks and harsh criticism. However, in the world of great coaches, correction transforms into a collaborative learning experience. Mistakes are no longer seen as failures but as stepping stones on the path to mastery. Coaches provide constructive feedback in a safe and supportive environment, encouraging open communication and joint problem-solving. This collaborative approach fosters a growth mindset, where players embrace mistakes as opportunities to learn and refine their skills. It’s like a sculptor chipping away at a block of stone, gradually revealing the masterpiece within.

Encourages: While instruction and correction are crucial, the true magic of coaching lies in the power of encouragement. Great coaches are champions of their players’ potential, offering unwavering support and positive reinforcement. They celebrate successes, big and small, fostering a sense of accomplishment and boosting motivation. This encouragement goes beyond mere praise; it’s about instilling a belief in the player’s ability to learn and grow. Think of it as a conductor igniting the passion within an orchestra – the coach’s encouragement fuels the player’s internal fire, creating a symphony of motivation and dedication.

Empowers: The ultimate goal of coaching isn’t to create dependence, but to cultivate independence. Great coaches understand this, and they actively work to empower their players. They equip them with the tools, knowledge, and confidence needed to thrive on their own. This empowerment fosters a sense of self-reliance and ownership over their development. Imagine a skilled pilot guiding a trainee – by imparting knowledge and strategies, the coach empowers the trainee to take the controls and ultimately navigate their own successful flight path. The success of the player becomes a testament to the transformative power of coaching, ensuring lasting impact long after the coaching session ends.

The Synergy of Coaching and Leading:

Imagine a majestic ship, its sails billowing with ambition, a leader at the helm charting the course. The destination is clear, and the vision is inspiring. Yet, without a powerful engine driving it forward, the ship remains tethered to the dock, the voyage a mere dream. In the realm of leadership, coaching acts as that very engine – the propulsive force that translates vision into reality. Leaders who lack strong coaching abilities may find their well-defined goals floundering due to a breakdown in this essential synergy.

Limited Growth: A Stagnant Crew, A Stalled Journey

Without personalized coaching, a team can resemble a crew stuck in the doldrums. Individual strengths remain untapped, weaknesses unaddressed. Generic instructions, devoid of the specificity that coaching offers, leave room for confusion and missed opportunities. The potential for growth stagnates, and the collective energy wanes. Imagine the captain issuing generic commands like “Raise the sails!” without tailoring instructions to individual sailors’ skill levels and strengths. The result? Inefficiency, frustration, and a slow, laborious journey.

Low Morale: From Constant Correction to Constant Discouragement

Constant, unconstructive correction, a hallmark of a leader who lacks coaching skills, can be as detrimental as a lack of direction. Imagine a barrage of negativity, a constant focus on shortcomings, instead of encouragement and constructive feedback. This fosters a breeding ground for discouragement and resentment. Team members lose their sense of purpose and motivation, becoming hesitant and risk-averse. The ship’s spirit falters, replaced by a heavy atmosphere that impedes progress.

Micromanagement: Stifling Creativity, Derailing the Course

Leaders who struggle to coach often resort to micromanagement, attempting to control every aspect of the journey. This stifles creativity and initiative, leaving team members feeling like automatons following a script. The inherent value of individual perspectives and problem-solving abilities is lost. Imagine a captain barking orders for every turn of the wheel, every adjustment of the sails. The crew, robbed of the chance to learn and contribute, becomes passive and disengaged. The once-majestic ship becomes a vessel steered by fear, not by a shared sense of purpose.

The Power of Coaching: Fueling Growth, Igniting Passion

By embracing coaching, leaders can unlock the true potential of their teams. Personalized instruction tailored to individual strengths empowers growth, while constructive feedback fosters a culture of continuous improvement. Encouragement acts as the wind in the sails, propelling the crew forward with passion and motivation. Delegation, a hallmark of strong coaching, empowers team members to take ownership and contribute their unique talents. Imagine a captain who inspires the crew, guides their growth, and trusts them to navigate alongside them. The ship becomes a vessel powered by collective expertise and fueled by a shared vision, making the journey not just efficient, but also exhilarating.

project failed

Why 71% of software projects failed to meet these three criteria: on time, on budget, and with satisfactory results.

Software development indeed stands as one of the most intricate production services globally, encompassing a multitude of parameters that necessitate careful consideration. The challenges inherent in this domain span various facets:

  • Technical Knowledge: Developing software requires a deep understanding of programming languages, frameworks, and tools, as well as proficiency in software architecture and design principles.
  • People Management: Effective collaboration and coordination among team members are crucial for successful software development. This involves managing diverse skill sets, fostering a collaborative culture, and resolving conflicts efficiently.
  • Project Management: Efficient project management is essential to ensure that software projects are completed on time, within budget, and according to specifications. This includes defining project goals, creating timelines, allocating resources, and monitoring progress.
  • Stakeholder Management: Engaging with stakeholders, including clients, end-users, and other relevant parties, is vital to understand their requirements, gather feedback, and ensure alignment throughout the development process.
  • Scope Management: Managing project scope involves defining and controlling what is included in the software development project to prevent scope creep and maintain focus on delivering the intended features and functionalities.
  • Security: With the increasing prevalence of cyber threats, ensuring the security of software applications is paramount. This includes implementing robust security measures to protect against vulnerabilities, data breaches, and unauthorized access.
  • Performance: Software performance is critical to providing a satisfactory user experience. Developers must optimize code, design efficient algorithms, and conduct performance testing to ensure that applications meet performance expectations under various conditions.
  • Infrastructure: Choosing the right infrastructure, including hardware, software platforms, and hosting solutions, is crucial for supporting software applications’ scalability, reliability, and availability.

In addition to these challenges, it’s imperative to continually adapt to evolving technologies, methodologies, and industry trends to remain competitive in the ever-changing landscape of software development.

The Paradox of Software Development: High Failure Rates Despite Advanced Practices

The software development landscape boasts agile methodologies, cutting-edge technologies, and sophisticated project management tools. Yet, a surprisingly high number of projects still fail to meet expectations.

Research Paints a Concerning Picture:

Studies reveal a significant failure rate across project sizes. The Standish Group’s 2015 CHAOS Report found that a staggering 71% of projects failed to deliver on time, within budget, and with satisfactory results. This figure becomes even more alarming for large projects, with a 94% failure rate according to the same report.

The financial impact is equally concerning. A 2020 CISQ Report estimates that unsuccessful development projects cost US firms a staggering $260 billion annually. Moreover, poorly-developed software contributes to an additional $1.56 trillion in operational failures.

Beyond Complete Failure:

While some projects completely fail, a significant number fall short of expectations even when technically “successful.” Project Management Institute’s 2017 report highlights this reality:

  • 31% of projects didn’t meet their initial goals.
  • 43% exceeded their initial budgets.
  • 49% were delivered late.

Common reasons for IT project failure

  • Unclear goals and a roadmap: unclear goals and a roadmap lost in confusion, ambitions that balloon the project into an unmanageable beast, and a communication chasm between stakeholders and developers. This lack of understanding breeds scope creep, unrealistic expectations, and wasted resources, leaving everyone frustrated with a subpar final product. Project discovery is the cornerstone of a successful journey. This initial phase isn’t just about brainstorming ideas; it’s about deep exploration. By thoroughly examining project goals, user needs, technical feasibility, and potential risks, project discovery lays the groundwork for a clear and well-defined roadmap. This shared roadmap acts as a compass, guiding both developers and stakeholders towards a common vision. By fostering open communication and aligning expectations during discovery, the project avoids costly misunderstandings and scope creep down the line, ensuring everyone is invested in building a solution that truly delivers.

  • Poor Planning and Monitoring: Just like building a house needs a blueprint to avoid delays and wasted materials, projects require meticulous planning – outlining scope, timelines, resources, and risks. Without this foundation, projects are prone to missed deadlines, budget overruns, and scope creep. However, planning isn’t a one-time event. Continuous monitoring progress against the plan allows for course correction, resource optimization, and adaptation to changing realities. It’s this marriage of thorough planning and ongoing monitoring that paves the way for successful project completion.

  • Communication Issues: A common paradox plagues software development – teams with brilliant minds can struggle to deliver. Often, the culprit isn’t technical incompetence; it’s a breakdown in communication. Imagine a team of expert programmers working independently, like islands in an archipelago. Each might write exceptional code, but without clear communication about dependencies and functionalities, those pieces won’t integrate seamlessly. Features developed in isolation may be technically sound, but when combined, they create a dysfunctional whole. This lack of communication leads to constant sprint failures, missed deadlines, and ultimately, project failure. Addressing these communication silos is key to unlocking a team’s true potential and achieving project success.

  • Lack of Resource Management: Not having the right people with the necessary skills or having inadequate resources like budget or time can significantly hinder a project’s progress. Assigning unqualified personnel or unrealistic deadlines sets the project up for failure.

  • Lack of Stakeholder Buy-In: If key stakeholders are not invested in the project’s success, they may not provide the necessary support or resources. This can lead to resistance to change and difficulty in making decisions.

  • Scope Creep: This occurs when the project’s scope of work continues to grow without a corresponding increase in resources or budget. This can lead to missed deadlines, budget overruns, and a decline in quality as features are rushed or sacrificed.

  • Poor Risk Management: Failing to identify and plan for potential risks can leave projects vulnerable to unforeseen challenges. These challenges can be technical issues, security breaches, or external factors like economic downturns, all leading to delays, disruptions, and additional costs.

  • Inadequate Change Management: The inability to effectively manage changes to the project scope, timeline, or budget can lead to confusion, frustration, and resistance within the team. A rigid approach to change can stifle innovation and make it difficult to adapt to evolving needs.

  • Lack of User Involvement: Not involving users in the design and development process can lead to a product or service that does not meet their needs. User feedback is crucial for ensuring the final product is relevant, intuitive, and valuable.

  • Unrealistic Expectations: Setting unrealistic expectations for the project’s scope, timeline, or budget can set the project up for failure from the start. Unrealistic expectations lead to pressure, shortcuts, and ultimately, disappointment.

  • Micromanagement: Overly controlling the project and stifling the team’s creativity can lead to decreased morale, inefficiency, and missed opportunities. Trusting your team and fostering a collaborative environment is essential for success.

  • Poor Team Dynamics: A team with conflicting personalities, poor communication skills, or a lack of trust can struggle to work together effectively. Fostering a positive team culture and resolving conflicts is crucial for optimal performance.

  • Burnout: Team members who are overworked and under-resourced can become burned out, leading to decreased productivity, errors, and high turnover. Maintaining a healthy workload and promoting work-life balance is essential.

  • Technical Issues: Unforeseen technical challenges can cause delays and disruptions. Staying updated on the latest technologies and having contingency plans are vital for smooth development.

  • External Factors: Events outside of the project team’s control, such as natural disasters, economic downturns, or pandemic outbreaks, can also contribute to project failure. Building flexibility and adaptability into project plans can help navigate unexpected circumstances.

  • The Hidden Costs of Inadequate QA: Skimping on quality assurance (QA) is a false economy. Without thorough testing, both automated and manual, hidden defects and security vulnerabilities can slip through the cracks, leading to crashes, data breaches, and frustrated users. Fixing these issues after launch is far costlier than catching them early through robust QA. A balanced approach that leverages automated efficiency and human expertise ensures a high-quality product from the start, saving time, and money, and protecting your reputation.

  • constantly change team members and team size: A well-oiled machine thrives on consistency, and software development teams are no exception. The allure of mitigating risk by swapping team members with fresh perspectives or accelerating development with a sudden influx of new talent can backfire. These constant fluctuations in team size and composition disrupt the flow of knowledge transfer. New members require time to understand the project’s intricacies, while those departing take valuable context with them. This disrupts communication, weakens collaboration, and ultimately, hinders progress. Instead of a streamlined solution, it creates a revolving door of on-boarding and off-boarding, jeopardizing project momentum and morale. Building a stable team with clear communication channels fosters a deeper understanding of the project, leading to more efficient risk management and a higher likelihood of success.

  • Lack of documentation: The lack of documentation within a project or organization can be a significant obstacle to its success. Documentation serves as a crucial resource for capturing and preserving institutional knowledge, processes, and best practices. Without adequate documentation, team members may struggle to understand how systems work, troubleshoot issues efficiently, or onboard new members effectively. This can lead to increased errors, delays in project timelines, and frustration among team members. Moreover, the absence of documentation can pose significant risks in terms of compliance, security, and continuity, especially during transitions or unexpected events. Investing time and effort into creating comprehensive and accessible documentation is essential for fostering transparency, collaboration, and long-term success within any organization or project.

  • A poor project structure and architecture: A poor project structure and architecture can be detrimental to the success and scalability of a software project. Rather than focusing on complexity, it’s crucial to prioritize creating a clean and clear structure that fosters collaboration and consistency across all teams. Implementing robust code review processes ensures that all contributions adhere to the same standards and guidelines, promoting cohesion and maintainability. Additionally, designing an architecture that allows for easy scalability in the future is essential. While it’s tempting to over-engineer and plan for extensive growth, it’s more practical to focus on building an MVP (Minimum Viable Product) that meets current needs and can be extended incrementally as requirements evolve. This approach avoids unnecessary complexity and ensures that the platform remains adaptable to changes and user growth over the next one to two years without sacrificing stability or performance.

  • Lack of Continuous Improvement: Continuous improvement is often hindered by the pressures developers face, leading to the implementation of subpar or hastily constructed solutions. Consequently, we find ourselves needing to rectify these shortcomings in the future. Additionally, valuable lessons learned from one aspect of a project may necessitate adjustments in other areas. Therefore, dedicating specific time to ongoing improvement and refinement is crucial to ensure the final product maintains a high level of quality.

  • Not Focus on Core Needs: While it’s tempting to cater to every user imaginable, successful software prioritizes core functionality. Trying to please everyone at once leads to feature bloat, a product that’s complex, resource-intensive, and difficult to maintain. Instead, focus on solving a specific problem for a well-defined user group. This targeted approach results in a leaner, more efficient product that delivers exceptional value to its core audience. Future versions can then introduce additional functionalities that complement and build upon the core offering.

What is unit testing and why is It Importance in Software Testing?

Unit testing is one of the software testing types which includes the initial testing phase where the smallest components or the modules of a software are tested individually. With this method of testing, both testers and developers can isolate each module, identify and fix the system defects at a very early stage of the software development lifecycle (SDLC). Primarily, a unit test verifies different behavioral aspects of the system under test and can be broadly classified into state-based and interaction-based unit testing.

A typical unit test consists of three phases which include the first initialization phase where it initializes a small piece of an application it wants to test. The second phase is the addition phase where it adds a stimulus to the system under test and finally, the third phase is the result phase where it observes the resulting application behavior. Evidently, if the observed behavior is consistent with expectations, then the unit test passes else it fails. This indicates there is a problem somewhere in the system under test. These three test phases are named Arrange, Act, and Assert or commonly known as AAA.

What are the benefits of Unit Testing?

– Isolates a section of code and validates its correctness

– Helps in identifying and fixing the bugs at the early stage of the SDLC process

– Assures to reduce the cost as bugs are resolved at the earliest

– Helps the developers to improve the design by allowing refactoring of the code

– Assures in simplifying the debugging process

– With the proper unit testing practice, components that are integrated after the build can assure in achieving a quality product

Why Unit Testing is important to perform?

unit-testing helps the development teams to understand the code base, validate the correctness of the developed code, reuse the code, and make the changes faster in the code.

With a proper unit testing practice in place, the developers and testers can help to save time as bugs can be identified early in the process as it is the initial phase of testing. And, skipping or limiting the practice of unit testing can adversely increase the defects and it becomes complex to fix them at a later stage. Hence, it is essential to practice unit testing at the initial stage of the software testing process before planning for the integration testing.

What is the process of Unit Testing?

– The developers write the code in the application for testing the function and would wait for the application to get deployed for removing the test code
– The code is then isolated by the developers to validate the dependencies between the code and other units. This way of isolating the code helps in identifying and eliminating the dependencies.

– Developers significantly make use of Unit test frameworks or unit testing tools for developing automated test cases.

– While executing the test cases, the unit test frameworks help to flag and report the failed test cases. Also, based on the failures in the test cases, the unit test frameworks help to stop the related testing.

Why Documentation Is Very Important for Software Development?

This is mainly a written material, video, image instruction that comes with computer software. The software documentation helps in explaining how to use a service or a program. There is a mainly different type of software documentation such as:

  • Requirements documentation
  • Architecture documentation
  • Technical documentation
  • End-user documentation

In software development, documentation is a key activity that must not be ignored. The more detailed and defined documentation of your project, the better your team will understand what do they need exactly to achieve to make your product thrive.

The codes are needed to be reviewed, unit tests, and automation tests apart from writing, and designing. Documentation is given the least attention which is not right. Documentation is one of the best solutions that can help you in feature if you want to make any changes. It’s very important to take out the extra time to write a proper description that will help in saving a huge amount in the future.

Documentation Will Make Coding Easy:

If anyone wants to understand what exactly happens inside your coding then all you have to do is point them to the documentation. This will help in saving a lot of time as they don’t have to depend on you. If being a developer if you want to understand anything then this even helps you a lot.

  • The codes that are used in creating features are very complicated. When looking at one section of code may not make it clear several other sections are deeply linked to it.
  • All the service comes with a unique API with it. Documentation is needed when writing how to use those API that can be read outside the code.
  • The co-workers in another department can even read the documentation and can know how it works properly.
  • The code you wrote will help in act differently when you look at it. You can even change things if they don’t meet your expectations.

Importance of Software Documentation:

  1. Clarify your business goals, requirements and activities: With a proper documentation, you can share the business goals and requirement with your managers and team mates so that they have a clear vision and goals and the activity they perform will be more towards the success.
  2. Design and Specify your product: This comes in Architectural/Design documents and it gives you complete overview of how your products look like.
  3. Everything is clearly explained: When you makes End User documentation of the product of software, you have to explain each and everything about its working. It describes each feature of the program, and assists the user in realizing these features.
  4. Any body can work on other’s code: If you are a developer, it is not sufficient to write good codes only but you also need to take cares about the documentation part, which can be helpful to other developers while working in a team.
  5. Helpful in proper communication: A good software documentation is helpful in proper communication. The written procedure helps you to make interaction within several departments.

Documentation may be in the form of time records, daily reports by a project manager, schedules, photographs, videos, correspondence either by a letter or an email or fax, filing, or by information logs. The importance of documentation is so tremendous, many project managers are now terming it their top priority while managing any kind of work.

  • Documentation is the best, and sometimes the only way you can keep a record of the work done, the strategies used, the changes that occurred and all the little specifics an average human mind is capable of forgetting. Knowing the history of the project is essential for the current plan of action as well as how you proceed in the future.
  • Your clients want answers all the time. So does your team and your own boss! Last but not the least and very importantly so, you yourself need answers too. Documentation helps you deal with all these queries.
  • While carrying out a project, you may need to document every other thing to protect your own self from being accused falsely. People tend to blame project managers for whatever goes wrong. Documentation in the form of letters, emails, photographs or schedules is proof that protects you from lawsuits or other complications later on.
  • Documentation is evidence of a good project management. It helps you track activities related to the project, find out if time constraints are being met, monitor productivity and plan for the future. A good project manager will never leave any loose ends to his project.
  • By carrying out this important task, the project manager and the stakeholders are all expecting the same outcomes. There are no unpleasant surprises and no unknown risks.
  • Conflicts, disagreements and problems amongst all parties seldom arise. When all aspects of the project are right in front of everyone, it leaves little room for argument.
  • Documentation also helps every individual member involved to have complete knowledge of their responsibilities, have a clear idea of what is expected from them and how they need to manage their work.
  • If the correct record keeping protocol is followed, it gives the project manager complete control over the project by being the best source of knowledge for the entire team.

What Is Cross-Platform Development?

The term “cross-platform mobile app development” or “hybrid mobile app development” is an approach that allows developers to build a mobile solution that is simultaneously compatible with several operating systems and platforms (Android, iOS, Windows).

Hybrid applications have a native look and feel due to the combination of native code with independent code that’s suitable for multiple platforms. Developers write the code once and then reuse it, thus making it possible to release a product quickly.

Business Benefits of Cross-Platform Development

Launching the software simultaneously on various platforms

When you work on cross-platform app development, you can launch your software quickly on various platforms. The source code is written once for all platforms. This means you don’t need to hire a separate software development team for each platform, as it’s possible to launch and update the software by using a variety of cross-platform development tools.

Faster development time

It requires the deployment of a single script instead of writing separate scripts for each platform. This significantly speeds up development time and cuts time to market, which benefits everyone, from the dev team all the way to marketing.

Reaching a wider audience

Cross-platform application development offers you an opportunity to reach a larger audience. How so? Think about it – if your app is compatible with multiple platforms and operating systems like the web, iOS, and Android, it can be used by a larger number of users. It’s a great way to maximize your exposure – with less effort and time.

Faster and easier updates

Since cross-platform applications are Internet-based, updates are nice and easy. Users don’t have to download separate updates, which would require the maintenance and support of multiple app versions. The app is updated automatically for all customers to ensure they always have the most current version of the app, which positively impacts its performance.

Cost savings & shorter time to profitability

All of the above-mentioned advantages entail significant cost savings. With the development speed, cross-platform development brings, your time-to-market for each platform is shorter than if you had to create each app from scratch. This means you can get your software to generate revenue much sooner. You don’t need to maintain a software development team for each platform you launch your app to, which will bring significant savings over time.

Choose a Cross-Platform Development Tool

Let introduce 3 famous cross-platform mobile development tools:

React Native

This cross-platform framework was introduced by Facebook in 2015. React Native caused an enormous wave in the trend for hybrid frameworks. Since its debut, it has become one of the most popular mobile application development frameworks. Well, it is due to its code reusability feature and ready-to-apply elements that considerably shortens development time. Also, this framework can render a native-like interface that users love.

Xamarin

Xamarin launched in 2011. The framework was once independent but later acquired by Microsoft. Xamarin is an open-source framework that uses C# coding, which means it can work on any platform, including Android and iOS.

Flutter

Flutter is the latest framework among the three on the list. This is another open-source, cross-platform framework that seamlessly creates native interfaces for Android and iOS. This framework is perfect for startups building a minimum viable product (MVP). Instead of creating two separate apps for Android and iOS, you can build Flutter cross-platform apps that look native on both platforms.

Why are Wireframes so important?

Wireframes are blueprints that illustrate the elements of a website. Creating a wireframe gives the client, the developer, and the designer an opportunity to take a critical look at the structure of the website, web application, or mobile application and allows them to make revisions easily. Most teams discuss the requirements with their clients, and maybe sketch a few quick ideas on paper, and then jump right into Photoshop to design the layout or into Dreamweaver to do the coding. This is not always the best approach as this can result in hours of productive time being wasted on revisions. It’s always best to design wireframes as an initial step in the designing process to save loads of time in the long run. By doing this, you can address problems early and not wait to resolve the issues during the full-color phase.

Just simple and clear

Having an unpolished framework minus the aesthetic details eliminates the distraction of an element’s visual treatment. A simple wireframe without any color distraction will let you get important feedback on sizing, layout, and placement without your client making life harder for you.

Get a close-up view of the web site design

Project requirements might seem like excellent viable ideas during project initiation, but unfortunately, projects are rarely simple. Anyone with experience will know the number of unforeseen problems that you’re likely to face when you start drawing the design ideas on paper. Wireframes take considerably less time to design than Photoshop layouts, so you can spend time early on using wireframes to map out the functionality of the pages. This will help you get a thorough understanding of the user experience at the early stage and therefore identify potential usability problems with the design. It’s better to make adjustments early rather than spending time on full revisions.

Know your client better

Working on wireframes will let you understand your client’s ideas better. The feedback you get from your client and your interaction with them will give you a better understanding of what to expect during future stages of the project. For example – when you initially layout quick line drawings of the page, the client might comment on a particular element on the layout. As you’re working through the process of wireframing you may notice that the client is consistently commenting on certain elements. This will help you track the feedback patterns and learn about what your client wants to see and what they don’t like. Having this knowledge and applying it to the future phases of your project will save considerable amounts of time.

Save time and effort

It takes a lot more time, effort, and expertise to create a full-color layout on Photoshop than a wireframe. The first time your client will see the finished design is after you have spent all the effort creating it. But design changes are inevitable and more time and effort will be spent making the revisions. However, when we review wireframes, both internally and with clients, design changes can be reworked in a matter of minutes. If you don’t like the size of the button, make it smaller. If it is too small, then tweak it a bit to the perfect size. Wireframing makes it quick and inexpensive to make revisions on any day.